Sales Enablement Specialist

Sales Enablement Specialist

Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you!

Founded in 1987, Medcan is a leader in transformational proactive and primary care dedicated to helping patients and team members live well, for life. We offer a comprehensive range of services including preventative health assessments, wellness programs, and specialized medical care.

Our core values of excellence, drive, respect and integrity guide everything we do. We're committed to creating a workplace where everyone can thrive, and we're proud to support over 1,500 businesses across Canada with our health and wellness solutions.

The Role

We are looking for a motivated Sales Enablement Specialist to join our marketing team. The ideal candidate has a strong background in B2B sales and is a proactive, detail-oriented marketing professional who thrives in a fast-paced environment.

Reporting to the Director of Go-to-Market, you will act as the go-to person for Medcan's sales team, supporting the identification, collection, modification and distribution of sales enablement assets including brochures, client stories and testimonials, presentation and pitch decks, one-pagers, product guides, email templates, and more, across various channels.

What You'll Do

• Collaborate with sales teams to define requirements for new sales aids and collateral and manage the end-to-end delivery including writing detailed briefs for the Copywriting and Creative team, manage internal and stakeholder reviews and approvals and store all final assets systematically in a centralized content hub.
• Edit and customize sales assets with unique CTAs, co-branding, and price changes while ensuring consistency with Medcan's brand standards and best practices, including proper image editing and use of stock imagery.
• Leverage Medcan's content library and industry resources to identify, curate, and distribute value-add content for Account Managers to proactively share with their clients.
• Support the Growth (Sales) team with onboarding new B2B clients by developing tailored welcome letters and relevant product collateral.
• Develop and maintain a partner toolkit with engaging templates that can be used across multiple channels to promote Medcan's brand and service offering with their members.
• Coordinate printing and distribution of sales collateral for B2B events, client meetings and presentations.
• Establish and maintain a tracking process to maintain document version control, ensuring that assets are regularly reviewed and updated for both accuracy and relevance.
• Oversee Medcan branded swag inventory for Growth team initiatives and events.
• Lead the development of an event toolkit along with planning, set-up and on-site coordination of branded materials and collateral at networking events where Medcan's sales team is attending or exhibiting.
• Leverage AI tools and prompts to test new ways of working with a focus on innovation and efficiency.

Desired Attributes

• Dedicated to delivering outstanding stakeholder service and consistently takes pride in producing high-quality work.
• Highly organized, with a strong understanding of end-to-end project accountabilities, managing timelines and budgets with meticulous record-keeping.
• Intuitive, asking great questions and quickly uncovering pain points and channel conflict.
• Self-starter and proactive, thinking several steps ahead, anticipating potential outcomes, and making things happen with limited direction.
• Pragmatic, focusing on business and revenue impact.
• Full of positive energy and unstoppable in the face of obstacles, a resourceful problem-solver.
• Excellent written and verbal communication, taking pride in being accurate, direct and clear.
• Highly collaborative, combining a strategic mindset with a hands-on approach.
• Applies critical thinking and is solution-focused to overcome challenges and problems.
• Resourceful - capable of conducting research and asking questions to gather required information; comfortable undertaking new tasks for the first time.

What You'll Need

• Bachelor's degree (or equivalent) in business (marketing and/or communications focus preferred) or other relevant areas of study.
• Minimum 3 years of work experience with a focus on marketing, advertising, communications, or related fields.
• Proven experience in B2B marketing, sales, sales enablement or partner management roles.
• Demonstrated ability to work collaboratively with cross-functional teams and external partners, able to influence others to drive projects to completion.
• Working knowledge with Adobe Creative Suite (Photoshop, Illustrator, InDesign), experience working with various file formats, and converting between formats (ie: Word to PDF or PPT to video)
• Basic creative/multimedia troubleshooting - fixing formatting issues, broken links, etc.
• Understanding basic design principles (layout, typography, spacing, logo usage, fonts, colours, image resizing, and image resolution for print and digital output).
• Familiar with AODA standards is an asset.
• Strong preference for proficiency in tools and platforms such as Microsoft Office Suite, Project Management (Asana or equivalent), Salesforce.

This is a full-time position working 40 hours per week based on business needs between regular office hours Monday – Friday (9 AM – 5:30PM). The position is hybrid and requires min. 2 days a week in our office, located at 150 York St in Toronto.

Ready to apply? If you're ready to make a difference and be part of a company that truly cares about its people, we'd love to hear from you! Apply today and let's inspire wellness together.

Diversity, equity and accessibility: Medcan is dedicated to employment equity, diversity and inclusion. We strive to ensure all staff have a fair opportunity to participate and succeed at work. If contacted for an employment opportunity, please advise your Talent Acquisition Specialist if you require accommodation.