A Sales Development Representative (SDR) or Appointment Setter is an entry-to-junior sales role focused on the top of the sales funnel. You identify, contact, and qualify potential customers (leads) through outbound and inbound activities, then set qualified appointments or demos for the closing sales team (Account Executives). This is typically a high-activity, metrics-driven position in B2B sales, SaaS, services, or similar industries. Conduct high-volume outbound calls to prospects from the provided contact database. Leave professional voicemails for prospects who do not answer (highest priority task). Reconnect with leads that previously showed no traction.
Familiarity with CRM tools and sales tech (e.g., LinkedIn Sales Navigator, Outreach, ZoomInfo) is a plus.