Defines, plans, leads, and ensures the execution of ELDS sales strategy to achieve both qualitative and quantitative sales targets for products, systems, and/or services to ensure sustainable order growth, revenue, profitability, market share, sales productivity, and customer satisfaction for East China 1 region (Shanghai/Zhejiang/Fujian). Monitors sales performance, proactively, ensuring the development and implementation of corrective actions to secure business growth when needed. Leads, develops, and coaches the Sales organization (other sales managers and sales specialists within scope) to achieve the sales targets, through high performance.