Senior Specialist, Sales Analyst

Commercial Sales Analyst

The Commercial Sales Analyst is a key driver of adidas Pacific's Wholesale RFC, Budgeting, and Financial Reporting functions. Partnering with Finance and Sales Leadership, this role ensures consistent structures, accurate reporting, and data-driven decisions across the wholesale business. You'll also coach and upskill the broader Wholesale Sales & Planning team, building financial acumen across the organisation.

Key Responsibilities

Budgeting & Forecasting

• Lead the annual Pacific Wholesale target-setting process with Finance and Sales Director.
• Oversee monthly RFC and IBP submissions, ensuring accuracy, timeliness, and alignment to business expectations.
• Drive seasonal forecasting milestones across Wholesale to support sales and financial planning.

Reporting & Analysis

• Develop and manage Power BI dashboards to provide real-time visibility of key performance metrics.
• Deliver reporting on sales performance vs. budget targets (RFC & dashboards).
• Track GTM sell-in results and support Wholesale with actionable insights.
• Manage Business on Hand reporting, including order book conversion and contracts.
• Monitor sell-out, demand, and overstock through Power BI dashboards.

Sales Operations Leadership

• Lead, coach, and develop the Sales Operations Representative.
• Guide the Wholesale Sales & Planning team on financial topics and reporting best practices.
• Partner with channel leads to ensure ownership of budget and RFC targets.

KPI's

• On-time and accurate delivery of budgeting and forecasting processes.
• Timely submission of monthly RFC and IBP reports.
• Full delivery of seasonal forecasting and sales milestones.

Key Competencies

• Analytical Thinking: Skilled at interpreting complex data, identifying trends, and driving insights.
• Financial Acumen: Deep understanding of budgeting, forecasting, and financial reporting.
• Retail Metrics Knowledge: Strong grasp of ST, WOH, GM, and other key KPIs.
• Stakeholder Management: Ability to engage, influence, and align cross-functional teams.
• Technical Expertise: Proficient in Power BI, Excel, and reporting systems.
• Communication: Clear, concise, and able to simplify complex data for broad audiences.
• Collaboration: A team player who coaches, supports, and uplifts colleagues.
• Results Orientation: Accuracy, timeliness, and delivery against business objectives.

Key Relationships

• Internal: Pacific Sales, Finance, IT Solutions, Master Data, Customer Service, Supply Chain.

Knowledge, Skills & Abilities

• 3+ years' experience in Sales Analysis.
• Strong Power BI and Excel skills required.
• Industry experience in Sporting Goods, Fashion, or FMCG preferred.
• Exposure to sports industry an advantage.

Requisite Education & Experience / Minimum Qualifications

• University degree in Business, Finance, or related field preferred (not essential with relevant experience).
• Focus on Finance, Sales, or Analytics strongly valued.