Sales Director

Agoro Carbon Sales Leader

We at Agoro Carbon are part of a global network committed to profitably and responsibly tackling some of the world's key challenges – climate change, soil health and resource scarcity. Our mission is to reduce agriculture’s greenhouse gas emissions while improving the world we live in!

Agoro Carbon Alliance accelerates the shift to sustainable and regenerative farming by equipping farmers and ranchers with knowledge, resources, and financial support. By adopting these practices, producers can sequester more carbon in their soils, strengthen soil health, and enhance long-term productivity.

We address a critical global challenge: agriculture’s contribution to climate change. At the same time, we unlock the vast potential of farms and ranches to capture carbon while creating new income streams for producers worldwide.

Our passion is building a carbon alliance around a portfolio of climate-smart farming practices—helping farmers reduce their environmental footprint while securing a more resilient, profitable future for agriculture.

Sales Strategy & Execution

• Develop and implement strategies to achieve monthly, quarterly, and annual customer acquisition and profit goals.
• Ensure the quality of enrolled acres by closely monitoring compliance with internal sales guidelines and standards.
• Design and implement sales strategies that maximize revenue while minimizing cost per acquisition.
• Manage accurate sales forecasting processes to support Finance with reliable revenue projections.
• Evaluate opportunity pipelines, analyze customer needs, and prioritize team resources to maximize results.
• Collaborate closely with Marketing to align strategies and deliver strong sales outcomes.
• Optimize resource allocation, travel plans, and promotional budgets to ensure lean operations.

Team Leadership & Development

• Build, lead, and inspire a high-performing sales team through hiring, training, coaching, and performance management.
• Encourage open communication, celebrate wins, and address challenges proactively.
• Cultivate a culture of continuous improvement and knowledge sharing across the sales organization.
• Demand ownership from every team member for their pipeline, forecasts, and results, ensuring no excuses and full accountability.
• Drive a competitive spirit that motivates the team to achieve team sales targets.
• Establish and track individual and team KPIs, ensuring accountability and results.

Data, Tools & Processes

• Optimize sales processes, tools, and CRM systems for efficiency.
• Leverage sales data and analytics to measure results and refine strategies.
• Ensure full adoption of the CRM system by demonstrating its value across the sales team.
• Support the development of sales and marketing budgets and ensure disciplined adherence.

Customer Engagement & Business Growth

• Develop and maintain strong relationships with customers at all organizational levels.
• Influence decision-makers and guide the team to deliver exceptional customer service.
• Identify new business opportunities by understanding customers’ strategies, cultures, and decision-making processes.
• Negotiate and close opportunities that align with customer and company objectives.

Cross-Functional & External Collaboration

• Work effectively in a matrixed environment with teams such as Grower Success, Marketing, and Contracting to achieve business goals.
• Represent Agoro Carbon at regional and national trade shows, conferences, and industry events.

What You’ll Bring

• Bachelor degree in Agronomy, Ag Business or Ag related field. A master’s degree may be an advantage.
• 7 to 10 years sales leadership experience in agriculture or related industries, ideally with exposure to carbon offsetting and digital tools.
• Proven track record of building and leading high-performing teams.
• Entrepreneurial experiences in successfully launching or scaling new business.
• Advanced business acumen with a result-driven mindset.
• Excellent communication, negotiation and interpersonal skills.
• Proficient in MS office, especially Excel and PowerPoint, as well as social media tools, such as Twitter, and LinkedIn.
• Extensive travelling requiring a valid driver’s license.