Event Sales Representative

Event Sales Representative

The Event Representative is a dynamic role which is responsible for driving market engagement, building community relationships, and delivering sales by connecting with customers and stakeholders at community events. The Event Representative will act as a brand ambassador, fostering strong relationships with customers, prospects and community partners, while leveraging events to achieve sales goals and identify new engagement opportunities that benefit both the community and Optimum.

Coordinate and represent the company at local events, community meetings, and networking functions to foster strong relationships with community leaders that result in sales.

Identify and develop partnerships in coordination with Area Marketing with local organizations, businesses, and influencers to promote brand visibility and community involvement.

Accountable for sales goals as defined with local leadership team

Plan and execute market-specific initiatives, including sponsorships, pop-up events, MDU events and community outreach campaigns (end to end)

Conduct activities, including prospecting, qualifying leads, and closing deals to meet or exceed individual and market sales targets.

Engage with existing customers to identify needs and recommend tailored solutions, focusing on promoting company products and services. Escalate any CX issues to the appropriate team (i.e. Retention, Field Ops)

Serve as a point of contact for potential and existing customers locally, ensuring a seamless and positive sales experience during community outreach events.

Serve as a resource for local teams, providing guidance on market trends, customer engagement strategies, and operational efficiencies.

Support new employee training and onboarding efforts related to sales and community engagement.

Collaborate with regional and corporate leadership to align initiatives and share best practices.

Report the success of community events using key performance indicators (KPIs) such as interactions, leads, and sales.

Ensure all events are properly staffed, equipped, and aligned with brand standards.

Maintain accurate records of event activities and customer interactions.

Associate or bachelor's degree in Marketing, Communications, or a related field preferred.

Experience in event coordination, sales, or community outreach.

Strong interpersonal, communication, and sales skills.

Ability to work independently and as part of a team.

Organizational skills with attention to detail.

Flexibility to work evenings and weekends as needed.

Ability to walk and stand for extended periods during events.

Ability to move equipment, supplies and materials to set up events