Senior Sales Director EMEA

Analog Devices – Global Sales Leadership

To lead Analog Devices' commercial growth strategy with responsibility for scaling revenues to €20m within next 3 years in the European market (outside of UK & Ireland). The role encompasses full ownership of the European sales function — from pipeline generation and deal execution to tender management and framework awards. Success requires landing at least 5 major DSO framework contracts across Europe and building a scalable sales organisation capable of supporting rapid multi-market expansion.

To deliver European revenue growth to €20m within next 3 years.

Expand European sales footprint.

Drive overall company order book conversion rate, ensuring delivery against Board revenue targets.

Build and lead relationships with senior procurement, innovation, and operations teams at DSOs.

Secure minimum 8 long-term framework agreements/contracts across Europe.

Position Analog Devices as a trusted partner in LV monitoring and grid digitalisation.

Structure and lead the sales team (Europe).

Establish KPIs, commission frameworks, and reporting cadence.

Mentor pre-sales and business development staff to improve win-rates and deal velocity.

Oversee tender qualification, response writing, commercial modelling, and negotiation.

Ensure alignment of technical solution with DSO specifications and regulatory incentives.

Lead final contract negotiations and framework onboarding.

Track regulatory changes (Ofgem, BEIS, EU equivalents) and adjust GTM approach accordingly.

Feed market insights into product roadmap (e.g., PQ, fault location, digital substation needs).

Shape Analog Devices' European messaging and presence at industry events (ENA, CIRED, Eurelectric).

Own pipeline visibility and sales forecasting to CEO/Board.

Implement and manage CRM discipline across the sales team.

Report progress towards €20m revenue target and contract milestones.

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.

Job Req Type: Experienced Required Travel: Yes, 10% of the time Shift Type: 1st Shift/Days