Senior Account Executive, Communications (payor/provider)

Senior Account Executive, Communications (Payor/Provider)

We're looking for talented candidates based in Nashville or South Florida who are excited to be part of a team that thrives on collaboration and connection. Our offices in Boca Raton, FL and Nashville, TN are where we come together for collaboration, education, and celebrations, and we're looking for teammates who can join us in person for those meaningful moments.

Reports to: AVP, Payor/Provider Years Experience: 2-4 Years Department: Payor/Provider

The Position:

A successful SAE is a self-starter with a solid foundation in communications strategy development and execution, and who desires to be hands-on every day to help deliver innovative, research-based, tactical programming for our hospital and health system clients. This professional will be an up-and-coming strategic thinker capable of absorbing information regarding sensitive or complex issues. This role requires an exceptional writer who understands the use of multi-channel communications, and who is adept at juggling multiple projects and quick-turn deadlines.

This SAE will be proactive in recommendations to not only the account team, but the client at the appropriate times. They will also understand the role of corporate communications and how it is used to influence and activate target audiences for organizational benefit. While not required knowledge on day one, this role will primarily focus on the impact of health insurance payor and healthcare provider dynamics, including topics across managed care (value-based care, population health, care management, reimbursement rates, etc.). This SAE has demonstrated experience in supporting the development and execution of strategic communication programs, particularly in the context of integrated marketing campaigns, working closely with in-house and/or agency partners.

The Responsibilities:

Includes, but not limited to the following:

• Drive progress and execution across all aspects of payor/provider work, such as completing research, drafting materials, campaign plans, and proactively assessing engagement next steps.
• Measure and report performance on campaigns; regularly monitor and create performance reports for payor/provider engagements for updates to the account team and client.
• Form a strong client relationship, earning the reputation of a trusted point of contact.
• Execute on research initiatives through interviews and survey instruments.
• Monitor client business objectives, healthcare media, as well as payor/provider management channels (Becker's, Modern Healthcare, etc.) daily for the latest trends and case studies. Be able to share top-level findings with the team or client.
• Research and build stakeholder databases from scratch (broker, influencers, etc.)
• Take highly nuanced information and craft compelling and relatable written narratives tailored for specific target audiences (brokers, providers, boards, etc.).
• Identify ideas and concepts for organic growth or extended engagement opportunities for BPD that are in-line with clients' business goals, the overall engagement, and communication strategy.
• Collaborate effectively with team members demonstrating a comfort level in managing both upward and downward communication.

The Essentials:

• Must exhibit a demonstrated track record of developing and executing successful communication or outreach programs.
• Demonstrated ability to build relationships quickly both internally and externally.
• Help ensure all deadlines are met for the team and client by following a predetermined timeline for the engagement, and shifting as necessary while maintaining impact.
• Vendor management or account management experience preferred.
• Payor network or communications department, Agency, or Healthcare Provider in-house communications experience preferred:
• Be a communicator:
• Superior organizational skills, attention to detail and follow through with the ability to anticipate client needs and be one step ahead.

The Vision:

BPD is a marketing services firm that delivers the future to healthcare's leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization's greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.