Sales Manager

Sales Manager

New to the Bright Software Group, The Payroll Centre has been providing expert payroll training and qualifications for more than 25 years, supporting organisations and individuals to consistently produce compliant and accurate payrolls through on-demand expertise and professional development.

At Bright, we create cutting-edge software for accounting, payroll, tax, and practice management, serving over 500,000 UK companies and 40,000 desktop customers. Together, we lead the industry with innovative solutions and unparalleled customer support, creating opportunities for businesses to succeed in a supportive, collaborative environment that values your voice and contributions.

The Opportunity

We are seeking a dynamic and experienced Sales Manager to lead our Sales team. This is a leadership role with significant influence, where you will shape sales plans and steer business forecasting. The role focuses on driving long term strategic account growth, developing new business opportunities, and implementing strategies to achieve ambitious sales targets, while leading and inspiring a high-performing team to deliver outstanding results.

The ideal candidate will have a strong background in Sales or Financial Services, proven leadership experience, and exceptional strategic and marketing planning skills. You will motivate and guide the team to deliver outstanding results while ensuring alignment with company objectives.

What Will You Do?

Set the sales strategy and manage the achievement of team sales targets and key business goals

Execute sales plans in line with brand guidelines and company objectives

Manage team pipeline, forecasting, and reporting to the General Manager

Drive sales performance and revenue growth through effective account management

Work with the Marketing team to support campaign execution and lead generation activities

Monitor sales performance metrics and take corrective action to ensure targets are met

Build and maintain strong client and internal relationships and ensure high levels of customer satisfaction

Represent the company in a positive and supportive manner at all times

Coach and develop team members to reach their full potential and build a strong succession pipeline

Key Responsibilities

Leadership & Team Development

Lead, manage, support, and develop the sales team

Recruit, train, and mentor staff in line with company policy

Conduct regular performance reviews, one-to-ones, and appraisals

Drive a positive, high-performance culture in the team

Identify skills gaps and provide coaching to improve team capabilities

Sales Strategy & Execution

Manage key client accounts and develop strong relationships

Execute sales strategies to increase revenue and market share

Achieve and exceed team sales targets

Provide weekly pipeline reports and accurate forecasts to the General Manager

Build strong client relationships and maintain high levels of customer satisfaction

Deliver persuasive sales presentations to prospective clients

Identify and pursue new business opportunities

Champion best practices and make recommendations for process improvements

Sales x Marketing

Work with the Marketing team to identify new revenue opportunities

Support marketing activities including digital campaigns, events, and lead generation

Manage leads effectively to ensure conversion from marketing to sales

Provide feedback to Marketing on campaign effectiveness and market insights

Ensure consistent brand messaging in all customer interactions

Data & Reporting

Manage CRM system and ensure team follows best practices

Monitor and report on key sales metrics and KPIs

Analyse sales data to identify trends, opportunities, and areas for improvement

Ensure data accuracy and quality across all sales activities

Market Intelligence

Stay informed on industry trends and competitor activity

Share market insights with senior leadership

Identify opportunities for innovation and competitive advantage

Skills & Experience Required

Proven experience in a Sales Manager role

Proven B2B sales experience

Strong CRM system knowledge

Ability to manage individual and team sales targets

Skilled in data analysis and accurate reporting

Excellent presentation, communication, and negotiation skills

Highly organized with strong planning abilities

Proficient in Microsoft Office (Excel and PowerPoint essential)

Ability to thrive in a fast-paced environment and adapt to changing priorities

Strong leadership and team development skills

Willingness to travel to different locations, including Head Office

Benefits Include:

Commission

25 days annual leave

Company pension of up to 5% company contribution

Health insurance

Life assurance

Hybrid working opportunities

Educational Assistance

Family Supportive

Company Events

Bike to Work scheme

About Bright

Bright provides a suite of industry-leading software solutions designed for accountants and bookkeepers across the UK and Ireland. Since our inception in 2021, we've acquired and developed best-in-class solutions, all built on one essential foundation—world-class customer support that customers can depend on.

Our multi-award-winning, user-friendly, and innovative products empower accountants and bookkeepers to efficiently support their clients while growing their practices.

Our vision is to power the digital practice of tomorrow, today. We achieve this by delivering cutting-edge, cloud-based solutions that integrate seamlessly, streamline workflows, and enhance productivity.

The success of our people is equally as important to us as the success of our customers.

We foster a safe, inclusive, and supportive workplace where everyone is treated with dignity and respect, and where equal opportunities are championed for all. We are committed to supporting our employees at every step of their journey with Bright.