Business Development Specialist - Healthcare Sales

Business Development Specialist

The Business Development Specialist will support various business development initiatives including but not limited to developing new accounts and growing existing accounts. This role will communicate directly with new and existing clients and will lead the development and implementation of various growth and development initiatives.

Responsibilities

• Performs business development initiatives, including calling on potential new key accounts in the healthcare field.
• Sustains a record of high achievement in business development and renewed business evidenced by quarterly and annual growth of new referrals.
• Speaks directly with new and existing healthcare clients to explain features and benefits of services offered based on the client's needs.
• Develops/implements accounts specific marketing approaches for each referral source. Observes/documents sales trends and competitors' activities and evaluates market conditions.
• Identifies/prioritizes high dollar/volume accounts and with the Executive Director and Director of Business Development, prepares annual sales/marketing plans. Implements approved plans and evaluates/updates as indicated on a monthly basis.
• Visits/contacts potential clients including hospitals, payers, families, and physicians to promote programs organizes/coordinates local, specialized marketing events, in conjunction with Executive Director on a monthly basis, designed to educate consumers about programs.
• Attends pertinent industry trade shows/conferences to promote Company services. Prepares literature/flyers to target specific customer groups as needed.
• Provides timely updates to the company database with account contacts and ensures pre-established criteria for frequency of contacts not met.
• Inputs/tracks account information and marketing activity and complete weekly/monthly/quarterly reports in specified format. Keeps abreast of industry trends/competitive activity and updates information as needed.
• Completes payer pipeline and account information projects as required.
• Collaborates with operational and clinical team members to ensure the very best outcomes for all patients.
• Participates in weekly sales team calls and bi-weekly coaching calls as directed by Director of Business Development.
• Participates in special projects and performs other duties as assigned by Director of Business Development.

Qualifications

• Minimum of 5 years of brand development experience, 5 years of sales and profit building in a management position, and a proven, successful sales track record
• Neuro rehabilitation licensed clinicians (Physical, Occupational, Speech, Recreational Therapist, Social Worker) considered in lieu of brand development and sales experience.
• Experience in Rehab Services, health/home care, human services, pharmacy and/or other medical outside sales preferred.
• Effective communication skills, professionalism, and customer focus are essential for success in this role.
• Must have executive level knowledge of business development and strategic planning.
• Must be self-motivated and able to think out of the box.
• Travel percentage 25-75%

About Our Line of Business

Rehab Without Walls, an affiliate of BrightSpring Health Services, is a revolutionary neurorehabilitation program that moves individuals outside the walls of institutional settings and into their natural home and community environment through a continuum of care. It is designed to significantly help people who have primarily experienced a brain injury, spinal cord injury, or stroke/CVA through accident or illness regain functional capabilities. By providing care in the home, community, workplace, or school, Rehab Without Walls promotes greater health through the recovery process, all with industry-leading outcomes that dramatically improve functional skills and independence for patients.