Business Development Representative

Business Development Representative (BDR) At Snap Inc.

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. We are building a new business development motion and are looking for a business development representative (BDR) to drive outbound prospecting and help scale this function from the ground up. This role is critical in identifying and qualifying new advertisers, conducting discovery calls, and setting up high-quality meetings for our BD client partners.

The ideal candidate is resourceful, analytical, and excited about contributing to both business growth and process development.

What You'll Do

• Identify and engage prospective advertisers through personalized, high-frequency outreach campaigns.
• Conduct discovery calls to qualify leads and book strategic meetings for BD client partners.
• Build and iterate on outbound sales strategies, continuously improving messaging and targeting.
• Define and track performance metrics, including lead conversion rates, meeting booked, and outbound engagement effectiveness.
• Contribute to the development of BDR workflows, including playbooks, KPIs, CRM hygiene, and enablement content.
• Partner closely with cross-functional teams (sales, marketing, product) to align on messaging and surface advertiser insights.
• Analyze outreach and funnel performance, identifying patterns and opportunities for optimization.
• Stay current on Snap's ad solutions and product roadmap, helping educate prospects and reinforce value propositions.

Knowledge, Skills & Abilities

• Strong communication skills and confidence in leading discovery conversations with prospective advertisers.
• Demonstrated success in outbound sales and meeting-setting in a fast-paced environment.
• Experience building or refining sales processes, playbooks, and performance tracking frameworks.
• Highly organized with strong attention to detail and a data-driven mindset.
• Entrepreneurial spirit and comfort with ambiguity; excited to help build a function from scratch.
• Proficiency with CRM tools (e.g., Salesforce) and sales engagement platforms is a plus.

Minimum Qualifications

• BA/BS degree or equivalent years of experience.
• 3+ years experience in business development, sales development, or a similar prospecting role.

Preferred Qualifications

• Proven ability to work in a fast-paced sales environment.
• Creative, outside-the-box thinker, and strategist.
• Passion for Snap, marketing, and up for the challenge of building something from the bottom up.

This is a unique opportunity to help build Snap's business development engine from the ground up. If you're energized by ownership, impact, and the chance to shape how we engage the market, we'd love to hear from you.