Senior Account Executive - Influencer Marketing

Senior Account Executive

Access Brand Communications is a built-for-every-moment agency that specializes in cutting-edge PR skills for emerging, accelerating, and high-growth companies. We are currently looking for a Senior Account Executive to support our growing influencer practice and join us in a hybrid role in our New York City or San Francisco offices. The ideal candidate has a strong understanding of the influencer landscape, brings ample experience in campaign execution, and ideally has worked across consumer, tech, and B2B brands. We are looking for a team player who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for influencer marketing and social media to drive business results. If you're enthusiastic about working with well-known tech, B2B and consumer brands and access to cutting edge AI tools as part of a dynamic team, we would love to see your resume!

About the Role

• Execute paid influencer campaigns from start to finish, inclusive of strategy development, influencer identification & vetting, creative brief development, outreach & negotiations, contracting, briefing and content development.
• Serve as project manager, including creating timelines, facilitating reviews & approvals, communicating status updates to clients and ensuring campaigns follow deadlines.
• Assist with managing campaign finances, such as budget tracking, vendor documentation and invoicing.
• Develop campaign, quarterly and annual reports that illustrate ROI and contextualize results.
• Collaborate with PR team to facilitate earned influencer programming and identify opportunities for integrated programming to achieve business goals.
• Interpret influencer metrics to predict performance, strategically identify creators, evaluate results and assess key learnings for future programs.
• Utilize Influencer tools (e.g., Sprout Social, CreatorIQ) and tech platforms to compile influencer recommendations, manage programs and report performance.
• Maintain relationships with vendors, key stakeholders, clients and influencer agents/managers.
• Monitor and keep abreast of industry news & trends and report updates to team.
• Participate in agency new business to grow influencer capabilities.

Qualifications

• Ability to join us in a hybrid model of working in-person in the office weekly.
• 3+ years of experience in Influencer Marketing, public relations, or brand management in an agency or a non-agency setting.
• Demonstrated success in end-to-end influencer relations, including strategic planning, identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis.
• Possesses organizational skills necessary to best manage process of influencer contracting/legal, invoicing/financial execution, and data collection related to influencer audience and post-specific metrics.
• An understanding of industry regulatory and promotional rules: Must understand the disclosure guidelines as set by the FTC and provide sound counsel to clients and influencers.
• Ability and enthusiasm to work in a cross-collaborative team setting.
• Excellent presentation and strategic planning skills.
• Bachelor's degree in Communications, Public Relations, Journalism, English, Marketing or a related field preferred.

About Access

We are a fast-growth media relations+ agency, powered by AI to deliver targeted storytelling and channel expertise quickly and effectively. With small agency hustle and large agency resources, we know that delivering our best work starts with an environment that empowers every individual. We believe growth isn't just a goal; it's a shared journey toward meaningful impact. For us, action is everything. We pride ourselves on what we get done for our clients. Our team members are innovation enthusiasts who are responsive, scrappy and flexible. We value the collaboration and camaraderie that in-person interactions provide but also understand the importance of flexibility and balance in our employees' lives. Access offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office. The anticipated U.S. salary range for the Senior Account Executive level is $58,000-$82,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.