Sr. Manager, Sales Activation - Spectrum Reach

Sr Manager Of Sales Activation

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. Spectrum Reach®, the advertising sales business of Charter Communications, Inc., provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen.

Summary: The Sr Manager of Sales Activation will focus on driving adoption across a portfolio of projects and initiatives with enterprise-wide impact. This role will partner within the Transformation Management Organization (TMO) and cross-functionally to drive the development and execution of go-to-market activation plans. This role will own ensure projects and initiatives are adopted by Sales, Sales Ops, and other teams through an expert ability to craft activation plans, which include beta/enterprise scale design, communication and training plans, KPI monitoring, collection and analysis of project feedback, and executive stakeholder communication.

Duties & Responsibilities:

• Actively and consistently lead efforts to ensure the adoption of projects and initiatives within the TMO.
• Collaborate with the Growth team to evaluate upcoming initiatives slated for future Activation.
• Consult TMO Intake, scorecard, and delivery processes to inform GTM activation plan.
• Define activation rollout plans based on project KPIs, audiences, messages, tools, beta and enterprise timeline, and support needs.
• Align activation plans with Growth, stakeholders, Marketing, Sales, SR Learning.
• Conduct activation previews with leadership.
• Resource and/or create tools, messaging, training and support materials with cross-functional partners.
• Create toolkits, playbooks, and tip-sheets to aid adoption.
• Launch betas. Collect and synthesize 360 feedback to inform critical go/no-go decisioning on Enterprise Launch.
• Launch enterprise projects, monitor project KPIs and scorecards. Serve as project SME through Activation.
• Use excellent communication and critical thinking to transition project to business-as-usual support.
• Use excellent organization and time-management skills to work across multiple projects and hit deadlines.
• High executive presence. Provide project read-outs for senior leadership.
• Stay curious and knowledgeable about the Advertising industry, trends, and competitive media.

Qualifications: Highly effective communication and presentation skills. Highly resourceful, proactive, and solution-focused. Ability to fully own and deliver multiple concurrent activation projects on deadline. Expertly organized with high attention to detail. Demonstrate the ability to work cross-functionally to develop effective solutions, processes and workflow implementations in support of multiscreen advertising solutions. Must be a proactive and constant learner with regards to advanced advertising, multi-screen solution. History of keeping in front of the ever-changing advertising landscape. Ability to analyze and interpret data, in order to provide critical insight to leadership. Knowledge of cable and telecommunications products and services. Willingness and ability to travel as required up to 20%. Valid driver´s license, satisfactory driving record within Company required standards, and auto insurance.

Education & Experience: Bachelor's degree in business, advertising, marketing or related field preferred. Advertising sales, sales ops, ad ops, or consulting 5+ years experience. Experience influencing groups to adopt new products, workflows, or solutions. Project management or consulting experience preferred. Advertising sales, sales ops, ad ops, or consulting 10+ years experience. Experience influencing large or enterprise-wide groups to adopt new products, workflows, or solutions. Experience influencing senior leadership projects with high levels of accountability.

Base pay for this position generally is between $107,760.00 and $191,280.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.