Customer Sales Lead

Customer Sales Lead

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

The Customer Sales Lead is responsible for the development and implementation of joint business planning for Wakefern Cookie and Cracker business (PF Cookie, PF Cracker, SL Cookie, and Lance), to drive net sales within trade rate, volume, profit and share growth within assigned categories. Responsibilities include proactively managing, monitoring the portfolio, and creating/evaluating and updating business plans to meet all sales objectives. In addition, the Customer Sales Lead is responsible for implementing brand strategies and tactics with the customer, by working closely with key decision makers and utilizing shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives.

Utilize the E4 system to create optimal customer plans to drive the portfolio.

Develop and implement trade promotion strategies and tactical plans with the customer - help develop and execute higher ROI activities.

Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending, and volume, to achieve all sales objectives versus plan.

Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities. Leverage Shopper Insights and Category Management resources appropriately.

Leverage Sales Strategy resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.

Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.

Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.

Understand brand strategies and tactics and implement them by collaborating closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, marketing teams, etc.

Develop accurate monthly forecasts to maximize supply chain efficiency and trade rate by tracking deliveries, consumption data and inventory changes.

Proactively call out potential risks or threats to monthly forecasts.

Sell-in new items to customers and work with key customer personnel to achieve optimal distribution.

Manage and lead cross portfolio platforms to drive volume, profit, and share growth. These platforms include but are not limited to: Back to School, Holiday, Big Game and Summer.

Identify profitable opportunities to grow incremental volume and in-line space.

Provide directions to Retail on how to implement customer specific plans at store level.

Proactively monitor and manage DSMP principles.

Able to assess any customer's competitive position, behaviors and strategies and understand how they align with Campbell Snacks portfolio strategic goals to help determine a customer investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit and share growth.

Develop productive working relationships with key decision makers at various levels within the customer's organizational structure.

Requires cross-functional interaction within the sales organization (e.g., Finance, Category Management, Sales Strategy, etc.) and Field Operations.

Bachelor's Degree

5-10 years of CPG Industry Sales and/or Category Management experience

Requires strong understanding of and experience with P&L management, trade, and forecasting.

Problem Solving Skills

Category & Brand Knowledge

Analytical Skills

Interpersonal Skills

Negotiation Skills

Written and Verbal Communication Skills

Supply Chain Knowledge

P&L Management

This position requires travel to Wakefern HQ in NJ for customer meetings, Camden World Headquarters, and travel to market.

Strong CPG experience within the Food Industry preferably with snacks

The target base salary range for this full-time, salaried position is between $109,700-$157,700. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.