Sales Strategy Analyst

Sales Strategy Analyst

The Sales Strategy Analyst (SSA) plays a critical role in supporting the performance and execution of a specific sales channel by delivering actionable insights, optimizing retail space, and coordinating strategic initiatives. Reporting to the Chain Business Manager, this position leads the channel's analytics function, overseeing reporting, performance tracking, space planning, and execution support.

This role collaborates closely with sales and brand management teams to drive executional excellence, deliver channel-specific insights, and support decisions that improve performance. A working knowledge of relevant contracts, pricing structures, and authorization processes is also important to ensure planning aligns with operational realities. Success in this role requires strong analytical capabilities, attention to detail, and the ability to synthesize data into clear, actionable direction.

Essential duties and responsibilities include:

• Support the sales department by delivering actionable insights and coordinating strategic initiatives that drive performance across the assigned accounts.
• Lead reporting and analytics, including performance tracking, assortment analysis, and executional support for key priorities.
• Analyze sales, space, distribution, and execution data to identify trends, monitor initiative performance, and support strategic decision-making for the assigned accounts.
• Independently manage and prioritize multiple projects related to space management, promotional execution, and performance tracking in alignment with objectives.
• Manage space planning responsibilities, including shelf-set creation, reset coordination, post-set analysis, and documentation of space changes.
• Oversee reset-related add/delete tracking, IT is selling execution, and mandate gap management to ensure compliance and visibility across assigned accounts. Assist with item authorizations, promotional coordination, and communication of executional updates to internal and external stakeholders.
• Maintain accurate documentation and process workflows related to analytics, space management, and execution support.
• Develop and maintain a working knowledge of customer ordering systems (including CAO, PO, ASN, and EDI processes) to help identify and troubleshoot executional issues.
• Build strong cross-functional relationships with sales, operations, and brand management to ensure alignment across the channel. Communicate effectively with retail partners and internal stakeholders to support issue resolution and execution success.
• Collaborate effectively with other SSA to align and drive channel-specific initiatives and strategies.
• Ensure compliance with all applicable federal, state, and local regulations.
• Adhere to the company dress code and be properly groomed at all times.
• Perform other duties as assigned.

Competencies required include:

• Analytical – Synthesizes complex or diverse information; uses intuition and experience to complement data.
• Problem Solving – Identifies and resolves problems in a timely manner; develops alternative solutions; uses reason even when dealing with emotional topics. Technical Skills – Strives to continuously build knowledge and skills; shares expertise with others.
• Interpersonal – Listens to others without interrupting; remains open to others' ideas and tries new things.
• Oral Communication – Speaks clearly and persuasively in positive or negative situations; responds well to questions; participates actively in all company meetings.
• Teamwork – Puts success of team above own interests; able to build morale and group commitments to goals and objectives; recognizes accomplishments of other team members.
• Leadership – Exhibits confidence in self and others; inspires and motivates others to perform well; accepts feedback from others.
• Business Acumen – Understands business implications of decisions; demonstrates knowledge of market and competition; aligns work with strategic goals.
• Organizational Support – Follows policies and procedures; supports organization's goals and values; benefits organization through outside activities.
• Judgement – Displays willingness to make decisions; supports and explains reasoning for decisions.
• Motivation – Sets and achieves challenging goals; measures self against standard of excellence.
• Professionalism – Treats others with respect and consideration regardless of their status or position.
• Safety and Security – Observes safety and security procedures.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

Knowledge of a specialized or technical field such as cost or general accounting, business administration, logistics, management, economics, human resources, marketing, supply chain management, sales, technical purchasing. Equivalent to high school plus additional broad specialized training equal to 2 years of technical college OR apprenticeship training.

Experience:

Over 1 year up to and including 3 years.

Complexity of Duties:

Duties are diversified and involve an intensive knowledge of a field within the organization requiring the use of a wide range of procedures. Must apply principles of rational systems to solve practical problems. Required independent thinking and use of judgment to interpret and analyze facts and circumstances surrounding individual problems or transactions, and to determine appropriate action to be taken within the limits of standard or accepted practice.

Supervision Received:

Under general supervision where standard practice and flow of work enables the employee to proceed alone on regular duties, referring questionable variations in work to supervisor or other.

Responsibility for Errors:

Probable errors are usually detected in succeeding operations and confined to a single department or phase of company activities. Most work checked or verified by systems and procedures, or supervisions.

Contact with Others:

Regular contacts throughout the normal work with other persons, departments, vendors, customers, etc. on matters involving corrections or adjustments where proper behavior and tact are necessary to avoid friction and maintain the flow of work.

Confidential Data:

Work with some confidential data such as product costs, individual wage, and salary rates which, if disclosed, might have adverse internal or external effect.

Mental / Visual / Auditory Demand:

Routinely required close application of thought processes for sustained periods. May involve problems of correlation or application of reports, statistics, delivery routing, inventory management, etc.

Work Conditions:

Usual office working conditions.

Equipment:

Ability to operate standard office machines such as copier, computer, fax, binder, calculator, etc. Proficient with Excel and Word programs. Knowledge of elementary accounting, 10 key touch, and/or a variety of office procedures.

Certificates, Licenses, Registrations:

Cicerone Certified Beer Server Must possess valid driver's license

Language Skills:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to effectively present information and respond to questions from groups of managers and customers.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to walk and reach with hands and arms. Specific vision abilities required by this job include close vision, and ability to adjust focus.

A job description, by its nature, cannot include every aspect of the job. Because of this, any function that would reasonably fall under the responsibility of the Sales Strategy Analyst is assumed and it is expected that the Sales Strategy Analyst will act accordingly. The Sales Strategy Analyst will be expected to perform any other task not included in this job description requested by management.