Sales Development Representative

Sales Development Representative

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta's platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta's Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don't work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta's software for the Office of the Fund CFO does just that - it's a new category of software to make private markets look more like public markets - a connected ERP for private capital.

Carta is looking for a Sydney-based Sales Development Representative to join our Corporations Sales team and support Carta's expansion across the Australia & New Zealand (ANZ) region.

You'll be part of the broader Asia Pacific Corporations Sales team, which focuses on selling Carta's cap table and equity management software to private companies. Since launching in the region in 2021, we've built a world-class go-to-market organization supporting the growth of our Corporations business across diverse markets.

This is a high-impact role within a collaborative, cross-functional team responsible for Carta's growth in private markets. You'll work closely with Sales, Customer Experience, Marketing, and Product to deliver exceptional value to founders, CFOs, and finance leaders across ANZ.

The Problems You'll Solve

Business Demand Generation

• Identify Carta's Ideal Customer Profile (ICP), prospect via multiple channels like Email, Phone, LinkedIn to generate conversations
• You will help drive the overall company pipeline. Create and manage outreach campaigns to startup founders and employees, leveraging "customer-first" approach
• Match prospect pain points to specific value propositions across various buyer personas, roles, and functions
• Work closely with the AE team to build a healthy sales pipeline
• Collaborate with cross-functional teams to elevate Carta's brand awareness and drive top-of-funnel acquisition
• Respond quickly and efficiently triage leads based on channel and need

Data and Process Integrity & Maintenance

• Build and manage sizable lead lists in order to glean unique insights and drive desirable business outcomes
• Ensure data integrity across critical business systems (e.g. Salesforce, Outreach, Marketo, and Carta)

The Impact You'll Have

As a Sales Development Representative, you will be part of a small team managing all commercial aspects of Carta's growth in Asia. You will drive demand, develop and iterate on critical internal operations.

About You

• Grit - Ambitious, driven, and fearless in the face of rejection
• Coachability - Tremendous desire to constantly improve in a "no-egos" and high velocity environment
• Emotional Intelligence - Ability to read emotional cues, understand a customer's needs, and navigate a conversation with meaningful solutions
• Customer-Facing Experience - Experience working in a high volume customer-facing role. Able to professionally communicate with founders, CEOs and senior executives
• An Interest in APAC's Startup Ecosystem: Understanding of APAC's startup scene and a passion for keeping abreast of the latest trends from across the ecosystem.
• Excellent time management skills and attention to detail
• Track record of success in a lead generation role is a plus
• Ability to break down and effectively communicate complex topics

Nice to have:

• Experience managing data in a CRM system (Preferably: Salesforce)
• Proficiencies with Microsoft Office and/or Google Suite (GSuite)
• Knowledge of finance, venture capital, and accounting
• Experience working at a high-growth software company or venture capital firm