Account Executive
About CitySwift: As the world's leading intelligent data platform for public transport, CitySwift powers data-driven decision making for some of the largest transport networks across the globe. Backed by over €15 million in venture capital funding and a partner list that includes the world's largest public transportation operators and government authorities, such as National Express, Go-Ahead Group, Transport for London and many more. CitySwift is in accelerated growth mode with 200% YOY revenue growth in 2024.
CitySwift's mission is to increase the adoption of sustainable public transportation usage around the world - our platform currently optimises over 3 billion passenger journeys annually, and our target is to reach over 10 billion by 2026.
At CitySwift, you'll get the opportunity to take ownership, deliver measurable impact and develop professionally - reshape the future of public transport by accelerating CitySwift's growth!
Role Overview: We're hiring a commercially sharp, curious, and strategic Account Executive to join our sales team. This is not a traditional high-volume Account Executive or SDR role, it's a targeted, account-based position focused on top-of-funnel execution within a narrow vertical TAM. You'll work closely with our Head of Sales and Account Directors to:
- Map high-potential target accounts
- Build outbound strategies tailored to individual organisations
- Execute smart, insight-led outreach to strategic stakeholders
- Support initial qualification, discovery and early-stage engagement
- Help progress and position large enterprise opportunities with public authorities and transport operators across the UK and EMEA
The person in this role will work closely with our Marketing team, playing a critical role in how we engage and communicate with strategic targets and customers, to grow our pipeline and market penetration in core markets.
Key Responsibilities:
- Conduct in-depth research into priority accounts, including franchised operators, public transport authorities and private transport providers.
- Plan and execute highly tailored outbound strategies aligned with account-based marketing initiatives, avoiding generic lead generation approaches.
- Partner closely with Sales and Marketing leadership to identify and engage decision-making units within key strategic accounts.
- Lead initial outreach and open meaningful, senior-level conversations with Director and C-suite stakeholders. Building high-quality engagement across 20–50 named target accounts.
- Contribute to early-stage sales activities including discovery, qualification, and mapping customer value.
- Create compelling outreach messaging and content that speaks directly to the customer's strategic objectives.
- Accurately log all activities and insights in CRM (HubSpot); record all calls using Grain to ensure high-quality engagement, tracking and refinement.
- Stay informed on industry trends, public procurement cycles, and relevant funding opportunities to inform outreach strategy.
- The position involves significant travel to support strategic initiatives and build relationships with key stakeholders.
Qualifications, skills & experience:
- 2–4 years of experience in B2B SaaS sales, business development, or account-based marketing, with a track record of engaging complex customer accounts.
- Prior experience operating within enterprise or public sector sales environments is essential, ideally with exposure to the public transport sector.
- A strategic and intellectually curious mindset, you excel in research and relationship-building over high-volume outreach.
- Excellent communication and storytelling abilities, with a consultative, value-led approach to engagement.
- Highly organised and self-motivated, with the confidence to independently drive pipeline generation and outreach efforts.
We value, recognise and reward our people:
- Competitive market salary
- Health and Life Insurance and matched pension schemes
- 25 days annual leave, with additional company days off throughout the year
- Flexible working hours and hybrid/remote working opportunities including a Work Abroad Programme
- Paid Sick, Maternity and Paternity benefits
- Employee Assistance Programme (EAP), mental health and wellbeing supports
- Employee referral program with opportunity to earn up to 4,000 per referral
- Annual Service recognition benefits (Additional Annual leave and pension contributions)