Sales Lead Generation Specialist - Remote Eligible

Sales Lead Generation Specialist

We are seeking a seasoned and dynamic Sales Lead Generation Specialist with around 4-6 years of experience in B2B outbound sales, focused on the North American market. This role demands a consultative sales approach, a deep understanding of buyer behavior, and an ability to generate qualified leads that fuel our Salesforce CRM pipeline. You will play a vital role in driving customer acquisition and revenue growth by identifying, engaging, and converting high-potential prospects across various industries.

Key Responsibilities:

• Identify, research, and prospect new B2B clients across the U.S. and Canada through outbound channels, including cold calling, email outreach, LinkedIn, and virtual engagement.
• Own and manage a sales pipeline of expired, new, and existing customer leads, ensuring accurate lead status tracking, timely follow-ups, and consistent communication.
• Generate high-quality leads aligned with the company's sales strategy and target personas to be nurtured and managed in Salesforce CRM.
• Develop persuasive sales messaging and custom pitches tailored to North American business contexts, industry verticals, and compliance requirements.
• Qualify and prioritize leads based on buying intent, budget, authority, need, and timeline (BANT) or other qualification frameworks.
• Utilize market intelligence tools (ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, etc.) to build detailed prospect profiles and uncover business opportunities.
• Collaborate with the inside sales, pre-sales, and marketing teams to create outbound campaigns that resonate with the North American audience.
• Maintain frequent, professional contact with leads and clients using phone, email, and virtual meetings to build trust and long-term relationships.
• Consistently update and manage lead information, contact history, and engagement activities in Salesforce CRM.
• Communicate proactively with management regarding pipeline activity, lead quality, market feedback, and competitive intelligence.
• Monitor and report performance against lead generation KPIs, including lead volume, conversion rates, and appointment setting goals.

Skills:

• Extensive experience generating B2B leads for the North American market with a deep understanding of cultural, commercial, and industry-specific nuances.
• Strong outbound sales experience, including cold calling, email sequencing, LinkedIn outreach, and virtual client engagement.
• Ability to craft compelling value propositions, leveraging a consultative and solution-oriented sales approach.
• Experience with Salesforce CRM for lead tracking, pipeline reporting, and sales coordination.
• Comfortable with high activity levels and performance-based targets.
• Strong English communication skills (verbal and written), with professional fluency suited for North American clients.
• Excellent analytical and organizational skills with attention to detail in documentation and follow-up.
• A self-starter with a strong sense of ownership, accountability, and drive for performance.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4-6 years of experience in outbound B2B sales/lead generation roles, preferably for international markets.
• Prior experience in selling or generating leads for technology, SaaS, or professional services firms.
• Experience working in a U.S. or Canada-facing sales team is highly preferred.

Location- Canada and the USA.