Assistant Director Of Sales – Corporate

Senior Sales Manager – Corporate

The Senior Sales Manager – Corporate is responsible for driving revenue through the acquisition, retention, and growth of corporate accounts. This role focuses on maximizing room revenue, MICE opportunities, corporate events, and long-term business partnerships while maintaining strong relationships with key decision-makers, travel managers, and corporate clients.

The ideal candidate must have a strong network, excellent negotiation skills, and proven experience in 5-star or luxury hospitality within the GCC market.

Key Responsibilities

• Corporate Account Management
• Develop and manage a portfolio of high-value corporate clients.
• Conduct regular sales calls, site inspections, and client entertainment activities.
• Ensure consistent communication, relationship building, and account retention.
• Create and implement account plans to grow market share and revenue.
• Sales & Revenue Generation
• Meet and exceed monthly and yearly revenue targets.
• Identify new business opportunities through market research, competitor analysis, and networking.
• Drive sales for rooms, meeting spaces, banqueting, and long-stay business.
• Maintain an accurate and updated sales pipeline in the CRM.
• Negotiation & Contracting
• Prepare and negotiate corporate rate agreements, RFPs, and long-term contracts.
• Ensure alignment with hotel pricing strategy and revenue management guidelines.
• Present proposals, close deals, and maintain strong follow-up.
• Market Intelligence & Strategy
• Track market trends, competitor activities, and client movements.
• Work closely with Revenue, Marketing, and Operations teams to forecast and strategize.
• Share insights to support overall business development and pricing strategies.
• Client Engagement & Events
• Host corporate events, client gatherings, familiarization trips, and networking events.
• Represent the hotel at trade shows, exhibitions, and corporate forums.
• Maintain post-event follow-ups to secure repeat business.
• Administration & Reporting
• Maintain accurate records of sales activities and revenue results.
• Prepare weekly/monthly sales reports for the Director of Sales.
• Ensure timely account updates in the CRM and follow hotel audit standards.
• Team Collaboration
• Work closely with Reservations, Front Office, F&B, and Events teams to deliver a seamless guest experience.
• Assist in training junior sales executives and support team sales goals.

What We Need From You

• Bachelor's degree in Business, Marketing, or Hospitality (preferred).
• Minimum 5–7 years of experience in corporate sales in a 5-star hotel or luxury brand.
• Strong network of corporate clients (GCC/Kuwait market advantage).
• Proven track record of meeting or exceeding revenue targets.
• Excellent negotiation, communication, presentation skills.
• Strong understanding of market dynamics, corporate RFPs, and business travel.
• Proficiency in CRM tools and Microsoft Office.
• Energetic, confident, and able to perform under pressure.

What We Offer

• Competitive salary package + service charge + incentives.
• Housing allowance/accommodation, transportation, meals, and medical insurance.
• Annual ticket and career growth within IHG hotels.
• Dynamic team culture and supportive leadership.