Sales Manager - Holiday Inn Express Singapore Serangoon

Job Description

Your day-to-day

Essential Duties and Responsibilities – (Key Activities of the role)

• Manage existing corporate accounts, including handling contracts and reservations in the system
• Maintain personal connections with guests and account managers to ensure high satisfaction and loyalty and consistent production
• Build and maintain strong relationships with clients, including corporate accounts, travel agencies, event planners, and other key stakeholders
• Search for new corporate accounts and groups, negotiating optimal rates to benefit the business
• Secure repeat business from both groups and corporate accounts
• Promote all facets of the hotel to potential and existing clients
• Manage all corporate accounts, including local negotiated accounts and those signed globally by IHG
• Negotiate and prepare contracts, close sales deals and prepare invoice for payments
• Develop and maintain a consistent pattern of sales calls, meeting with key decision-makers in the target market
• Identify new market opportunities and business prospects
• Conduct market research and analysis and stay updated on industry trends, competitor activities, and market conditions
• Develop and execute comprehensive sales plans to meet and exceed revenue targets
• Track and analyse sales performance metrics and adjust strategies as needed
• Establish and maintain contact with business generators, meeting and convention planners, visitors/convention bureaus, travel agents, tour operators, airlines, corporate accounts, government departments, and other key stakeholders
• Build a strong profile within the local marketplace through attendance at various events and networking sessions and by monitoring competitors
• Conduct regular sales calls, site visits, entertain clients, and presentations to prospective clients to generate future business opportunities
• Plan and conduct familiarization tours and site inspections to showcase the hotel
• Travel as required to promote the hotel and develop potential business opportunities
• Participate in the annual commercial conference and other relevant events
• Maintain regular contact with IHG hotels in the region, IHG Support Office, and Shared Services Office (Sales & Marketing, Reservation, Revenue for Hire, Distribution Relationship Marketing, Marketing Communication)
• Monitor existing business and contribute to sales strategy meetings to maximize revenue
• Work closely with the Revenue Manager to determine optimal pricing for corporate accounts and groups
• Assist with the preparation of budgets, monthly management reports for owners, and monthly statistics
• Analyse sales mix and assess the likely impact on hotel goals
• Implement directions from the General Manager and Area Director of Sales & Marketing
• Participate in revenue meetings and pricing calls to ensure alignment with the hotel's strategy
• Assist with marketing requests during absence of Marketing Team and help operations team if required
• Use Oasis and other programs and instruments of IHG as work tools. Keep current documentation of daily, weekly, and monthly actions.
• Use IHG Way of Sales as a tool to enhance your sales skills:
• Set the Right Sales Goals
• Situation Analysis Checklist
• Sales and Marketing Plan templates and guidelines
• ART Tool (account valuation)
• Strategic Sales Plan Workbook (measure account production vs. sale performance)
• Developing Account Plans
• Hotel Account Planner
• Account Generation
• Account Management Grid (to ensure that sales targets and objectives are being met)
• Market Analysis Tip Sheet (understand accounts in the area)
• Account Analysis Tip Sheet (identify potential accounts)
• Lead Generation Tip Sheet
• Sales Activity Planner
• Lead Qualification
• Lead Qualification Form
• Win the Right Business
• Enquiry Tip Sheet (collect the right information about customers' needs)
• Sample Proposal template
• Know about and use the many sales tools and resources available to you through IHG including:
• IHG Way of Sales, The Sales Source, Business Source
• Meeting Broker and Easy Groups and Meetings
• Lead Share
• Hotel Content Manager
• Strategic Pricing and Corporate Gold
• Travel Consultant Connection and GDS
• The IHG Wheel and Hotel Solutions
• Strategic Business Revenue Plan
• Employee and Friends and Family Rate programs
• IHG One Rewards Club
• Business Edge
• RFPs

What we need from you:

Required Skills

• Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
• Problem solving, reasoning, motivating, organizational and training abilities.
• Proficient in the use of Microsoft Office
• Good writing skills
• Bachelor's degree in hospitality management, Business Administration, Marketing, or a related field
• Proven experience in sales, with a track record of meeting or exceeding sales targets.
• Strong understanding of the market and market trends and key industry players
• Excellent communication, negotiation, presentation and interpersonal skills.
• Ability to work independently and as part of a team.
• Flexibility to travel and work outside regular business hours as needed.

Experience –

3-4 years related experience or an equivalent combination of education and experience

Key Metrics –

KPI, Sales Targets, Budget

Decision Making Responsibilities (Decision Rights) –

Within the authority as assigned for Hotel Band 5 role

Job Info

• Job Identification 163112
• Job Category Hotel-Sales
• Job Schedule Full time
• Locations 270 Jalan Besar, Singapore, 209019, SG