Head Of Builder Sales

Head Of Builder Sales

Deako is redefining smart lighting with simple, builder-friendly solutions that delight homeowners and scale seamlessly across residential construction. Our platform is trusted by leading builders, integrators, and electricians, and we're rapidly expanding into new markets.

Role Overview

We are seeking a dynamic, results-driven Head Of Builder Sales to lead Deako's sales strategy and execution with a primary focus on the nation's largest homebuilders. This executive will own national and regional builder relationships, drive revenue growth, and lead a team dedicated to scaling Deako's presence across top builder accounts. The role will also support sales initiatives across integrators, electrical contractors, and future market launches.

Key Responsibilities

• Strategic Leadership
  • Develop and execute the builder sales strategy with a focus on the top national and regional builders.
  • Build market entry strategies for new channels and future launches.
  • Partner with executive leadership to align sales priorities with company growth objectives.
• Builder Sales & Account Management
  • Lead sales engagement with the largest builders in the U.S., from national agreements to division-level adoption.
  • Negotiate and secure enterprise-wide builder partnerships that deliver revenue growth.
  • Ensure consistent adoption and expansion of Deako across new divisions and communities.
  • Forecast sales using data to provide an accurate assessment of expected revenue generation.
• Team & Partner Management
  • Build, lead, and develop a high-performing builder sales team.
  • Create scalable programs, incentives, and sales motions that strengthen builder and channel performance.
  • Support integrator and EC sales motions where they intersect with builder programs.
• Revenue Growth & Execution
  • Drive pipeline development, forecasting, and execution to achieve and exceed revenue targets.
  • Identify upsell and cross-sell opportunities through deep partner engagement.
  • Partner with Marketing and Product to ensure builder success and adoption.

Qualifications

• 5+ years of experience in B2B sales leadership, preferably in residential construction, building products, electrical, or smart home technology.
• Proven track record of winning and scaling sales across the largest national and regional builders.
• Strong network and experience managing national builder accounts, integrator networks, and EC markets.
• Exceptional leadership, communication, and negotiation skills.
• Data-driven operator with a bias for action and ability to thrive in a fast-growth environment.
• Experience launching new markets or channels is highly desirable.
• Experience with HubSpot CRM and Gong.io for sales enablement and pipeline management is strongly preferred.

Why Join Deako

• Lead sales with the largest builders in the U.S. and directly shape the future of Deako's growth.
• High-impact role with visibility at the executive level.
• Opportunity to work alongside passionate, innovative teammates driving smart home adoption at scale.

Deako Lighting Core Values

• Driven: We are quick learners, innovators, and endlessly curious. We absorb information from diverse sources to continually refine our approach.
• Focused: We tackle challenges one at a time, prioritizing where we can make the most immediate and impactful difference.
• Transparent: We embrace both successes and setbacks. Innovation is born from problem-solving, and we cultivate a trustworthy environment where all issues can be discussed openly.
• Respectful: We engage respectfully at all times, valuing all contributions and challenging ideas constructively.
• Team-first: Our collective strength fuels our success. We value our community of partners and customers and recognize that our achievements are a result of our collaborative efforts.
• Accountability: Define success, measure results, and hold yourself and your teammates accountable. To reach our full potential as a company and as individuals, we must fully understand our successes and our shortcomings.

Benefits Overview

• Competitive Salary: $140,000-$200,000 annually, commensurate with experience and qualifications.
• Stock Options: Your contribution to Deako's success is acknowledged with stock options, aligning your interests with company growth.
• Untracked PTO: We believe in work-life balance and trust you to manage your time effectively with untracked paid time off.