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Account Executive Off - on (monteria)

Manage regional sales operations and build strong customer relationships to increase market share
Bogota
Mid-Level
9 hours agoBe an early applicant
Diageo

Diageo

Global leader in premium spirits and beer, producing iconic brands across whisky, vodka, gin, rum, tequila, and liqueurs.

Executive Off – On Trade

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

The Executive Off – On Trade leads and handles the overall planning of the Off+ On trade channel. The position aims at customers and consumers and requires excellent commercial execution.

Identifying new opportunities in the market, with customer-to-customer metric tracking.

Lead the commercial execution strategy with the distributor's team as the main ally of the execution in this channel. Provide the vital tools to the sales team to achieve a brilliant execution in each customer, achieving the main purchase option for the consumer due to the clear strategy and execution of the brand drivers. Ensure accurate and projection in the S&OP.

Responsible for the performance of its region, gaining share, and being a profitable channel for the company.

Planning

  • Participation in the Commercial Planning Cycle
  • Lead and ensure the S&OP process with a challenge to the sales team
  • Challenge and propose on the proposed activities at the pertinent moments of the commercial planning cycle.
  • Provide feedback to the planning team on the activities driven.
  • Based on market insights, propose and review relevant market plans to meet consumer needs.

Execution

  • Carry out the operational planning of the POS in their assigned territory.
  • Build and complete the weekly and monthly work plan, according to the established routine planning the visits to be made (in the next week/month) with the frequency established by type of customer and identifying the objective of each visit, ensuring interaction at all levels of the Point of Sales.
  • Handle business relationships between Diageo and Customers assigned to its territory.
  • Ensure and brilliantly complete the indicated Brand Activation plans.
  • Guarantee execution in clients that generate share and Margin.
  • Lead and handle Commercial Agreements of Assigned Clients. (planning, execution, monitoring and control).
  • To carry out monitoring, evaluation and control of the Success Film. (MPA, buyback, recommendation, price index).
  • Drive sales and ensure compliance with the sales quota in volume and value for their assigned territory.
  • Analysis of Performance Indicators (sell out, return on investment, P&L, conversion, trial, share) on a regular basis to resolve efficiency and profitability of each event/client and its impact on the performance of brands and categories.
  • To act as an ambassador for our brands and Diageo to ensure the full happiness of both our customers and our consumers.
  • Handle (Planning, Execution, Monitoring and Control) the budgets and resources assigned for investment in their territory through the tools.
  • Handle investments in the channel, according to guidelines, looking for +return on investment
  • Review and Update Segmentation of the Points of Sale in your assigned territory.
  • Accompany and develop the Distributor's sales team at DWS.

Important metrics:

  • Commercial AOP Value and Volume
  • Accuracy S&OP
  • Successful Movie (MPA - Buyback - Recommendation)
  • 100% Execution Traffic Light
  • A&P Budget Execution
  • 100% Route Compliance
  • Trade Agreement Compliance
  • Volume and Value Share
  • Market Share

Key relations at performance role:

  • Collaborations:
  • Business Unite Head OFF Trade
  • Sales Efficiency
  • CP&A
  • Channel OFF Trade
  • Shopper
  • Brand Manager
  • FDV Distributor (CP&A- Sales Manager – Executives)
  • Interdependencies:
  • Agencies
  • DBA staff
  • Material suppliers
  • Shopper

Skills and experience required:

  • University Professional (Administrative careers or fines)
  • Knowledge of English.
  • Analytical and "commercial competence" capacity Structure.
  • Passion for sales.
  • Negotiation Skills and Business Relationship Building.
  • Deep understanding of the needs of customers and consumers of the channel.
  • Confirmed experience in street fieldwork with routes and clients.
  • Excellent communication skills and ability to work in a team effectively.
  • Focused and able to work well under pressure in a dynamic environment.
  • Analytical capacity for the evaluation of results and budget management.
  • Excel and PBI management.
  • Availability at night and weekends.

Power skills:

  • Compassionate
  • Proactivity- Dynamic (A)
  • Decisive to take risks
  • Curiosity
  • Strength in collaboration
  • Ability to move teams based on achieving goals

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to handle your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We accept diversity in the broadest possible sense. This means that you'll be encouraged and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of crafting the next generation of celebrations for consumers around the world.

Feel encouraged? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Primary Location: Bogota - IMC

Additional Locations:

Job Posting Start Date: 2025-12-04

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Account Executive Off - on (monteria)
Bogota
Account Executive
About Diageo
Global leader in premium spirits and beer, producing iconic brands across whisky, vodka, gin, rum, tequila, and liqueurs.