Area Sales Manager

Job Description

A Typical Day

• Sales Strategy Development: Develop and execute regional sales strategies tailored to traditional trade channels, focusing on increasing market share and driving sales growth across the region.
• Distributor & Retailer Management: Build and maintain strong relationships with distributors, wholesalers, and traditional retailers. Monitor and support distributor performance to ensure product availability, merchandising, and adherence to sales targets.
• Sales Target Achievement: Drive sales performance in the region by setting and meeting sales targets, tracking progress, and implementing corrective actions where needed to meet business objectives.
• Product Launch & Promotion: Coordinate with marketing teams to launch new home appliance products and promotional campaigns effectively in traditional retail outlets. Ensure that promotional activities are executed to maximize sales and brand visibility.
• Market Analysis & Reporting: Conduct regular market analysis to identify trends, competitor activities, and customer preferences. Use insights to adjust strategies and report on performance metrics, sales forecasts, and market developments to senior management.
• Training & Development: Train and support distributors, wholesalers, and retail staff on product knowledge, sales techniques, and brand standards. Ensure that the sales team is well-equipped to represent the brand effectively in traditional trade channels.
• Inventory & Stock Management: Work closely with distributors to manage stock levels and ensure that products are readily available in the market. Monitor stock movements and collaborate on timely reorders to prevent stockouts or overstock situations.
• Relationship Building: Develop long-term relationships with key decision-makers in traditional retail outlets, ensuring customer loyalty and consistent business growth. Act as the primary point of contact for key customers and distributors in the region.
• Sales Forecasting: Provide accurate sales forecasts for the region based on market insights and historical data. Adjust plans to ensure consistent supply and demand alignment.
• Feedback & Insights: Gather customer feedback and insights from the field, reporting back to the company to improve products, services, and customer satisfaction.
• Regional Budget Management: Manage the regional sales budget, ensuring optimal allocation of resources and investment in key markets for maximum return on investment.

Who You Are

• Bachelor's degree in business administration, Sales, Marketing, or a related field. (A master's degree or MBA is a plus.)
• Experience: Minimum of 5 years of experience in sales management, with at least 3 years in East Delta & Canal Region, preferably in the home appliance, consumer goods, or traditional trade sector.
• Traditional Trade Expertise: Proven experience in managing traditional trade channels such as distributors, wholesalers, and retail networks in regional markets.
• Sales Leadership: Strong track record of driving sales performance and meeting or exceeding sales targets in a regional context. Demonstrated ability to lead and motivate teams and distributors.
• Product Knowledge: Experience with home appliances or consumer electronics, with an understanding of customer needs, product trends, and market dynamics.
• Relationship Management: Solid experience building and managing long-term relationships with distributors, wholesalers, and key retailers.
• Market Understanding: Knowledge of regional market trends, customer behavior, and competitor activities. Ability to analyze and adjust strategies based on market insights.
• Reporting & Forecasting: Experience in sales forecasting, budget management, and performance reporting for regional sales operations.

Core Competencies

• Sales & Results-Driven: Strong focus on achieving sales targets, increasing revenue, and driving market share growth through traditional trade channels.
• Leadership & Team Management: Excellent leadership and people management skills, with the ability to train, develop, and motivate a network of distributors and retail partners.
• Negotiation Skills: Strong negotiation skills to effectively manage pricing, contracts, and agreements with distributors and retail partners.
• Market & Customer Focus: Deep understanding of customer needs and market trends within the region. Ability to tailor strategies to meet regional customer demands.
• Relationship Building: Strong interpersonal skills with the ability to build and maintain long-term relationships with key stakeholders, including distributors, wholesalers, and traditional retail outlets.
• Problem Solving & Adaptability: Quick-thinking and adaptable with the ability to solve problems and adjust strategies in response to changing market conditions or customer needs.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas, reports, and sales strategies clearly and persuasively.
• Analytical Skills: Ability to analyze sales data, market trends, and customer feedback to identify opportunities and areas for improvement.
• Time Management & Prioritization: Excellent organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Negotiation & Persuasion: Skilled in negotiating terms and driving sales through effective persuasion and relationship-building tactics.