Manager, Digital Sales Operations

Digital Sales Ops Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Digital Sales Ops Manager is instrumental in identifying gaps and opportunities within the digital sales organization, enhancing sales performance and productivity, and leading innovative sales motions to scale across theaters. The successful candidate will possess a blend of strategic thinking, analytical acumen, and hands-on execution, with a deep understanding of global sales operations and market dynamics.

As the Digital Sales Ops leader, this individual will serve as a trusted strategic partner to Digital Sales Leadership, leading the development of strategies and plans that enable the success of the Digital Territory Account Manager (DTAM) and Business Development Rep (BDR) functions globally.

This role reports into the Senior Director of Demand Operations within the Revenue Ops org and manages a small but mighty team of globally distributed operations analysts. The ability to collaborate with and influence peer functions across sales, marketing, and operations is a critical success factor for this position.

Responsibilities include team leadership (coaching, hiring, etc.), budget management, defining the global strategy for Digital Sales, fiscal year planning, optimization of systems/tools/processes, evangelism, and performance management through stakeholder interlock and an effective rhythm of business.

This leader is a role model for F5's culture of clarity, empowerment, and accountability—building a high-performing team while keeping the work human.

Primary Responsibilities

• Lead and Inspire a Diverse Global Team: Attract, develop, and inspire a diverse global team. Foster a culture of accountability, data-driven decision-making, and proactive stakeholder engagement.
• Strategic Partnership: Serve as the trusted advisor to the Senior Director of Demand Operations and Theater Digital Sales leaders, providing strategic insights and recommendations to drive DTAM business success.
• Sales Motion Leadership: Design and drive strategic sales motions, working with DTAM leads to ensure adoption and effective execution by the sales teams. Provide DTAMs with relevant market and customer insights to support the execution of sales programs and enhance engagement with key accounts.
• Territory and Market Optimization: Develop proposals for market opportunities, including evaluating new geographies and market segments, optimizing territory planning, and setting quotas. Use data-driven insights to make recommendations that enhance territory alignment, resource allocation, and sales effectiveness.
• Global Collaboration and Best Practices: Lead cross-functional and cross-region collaboration, sharing best practices, frameworks, and toolkits to drive broader success within the global sales organization. Work closely with theater teams to tailor global initiatives to local market conditions, ensuring relevance and impact.
• Sales Performance Analysis: Analyze digital sales performance data to identify trends, strengths, and areas for improvement. Develop and maintain dashboards and reporting tools to provide actionable insights to sales leadership. Work with data analytics teams to refine sales metrics and KPIs, ensuring they align with company goals and drive the desired behaviors.

Knowledge, Skills and Abilities

Sales Expertise: Extensive experience in sales activities, including the design and execution of sales programs, campaigns, and go-to-market (GTM) motions. Strong understanding of sales operations, with the ability to navigate complex systems, products, and processes involved in selling motions.

Strategic and Analytical Thinking: Demonstrated ability to think strategically and analytically, with a proven track record of providing data-driven insights and recommendations. Ability to identify trends, draw conclusions, and develop actionable plans to improve sales performance and drive business growth.

Collaboration and Influence: Exceptional collaboration skills, with the ability to empower and influence cross-functional and cross-region teams at all levels to move toward a common vision or goal. Strong interpersonal skills, with the ability to build and maintain relationships across the organization.

Communication Excellence: Excellent communication skills, both verbal and written, with the ability to convey complex ideas in a clear, concise manner. Experience in developing and delivering presentations to senior executives, with the ability to distill complex information into compelling narratives.

Adaptability and Innovation: Ability to thrive in a fast-paced, collaborative, and innovative high-growth environment, with a proactive approach to problem-solving. A desire to continuously learn and adapt, with a focus on driving innovation and improving processes.

Technical Proficiency: Proficiency with Salesforce (SFDC), Tableau, and other sales operations tools, with a strong understanding of how to leverage these systems to drive sales effectiveness. Familiarity with technology-based organizations, with the ability to quickly learn and understand new systems and products.

Qualifications

• BS or BA degree or equivalent work experience
• 7+ years relevant experience in/across sales, sales strategy, sales operations, management consulting, program management or Digital Sales/Demand Response experience supporting a sales organization