Regional Sales Manager

Regional Sales Manager

Our client is a transaction finance company that provides short term financing options to Trade/Supply Chain Businesses and Allied Enterprises/Entities in Nigeria. Due to expansion, they are in need of a Regional Sales Manager. Location: Lagos. Job Summary: To lead, manage, and grow Shara's commercial operations within the newly created East Region (Anambra, Delta, and Enugu states). This is a foundational leadership role tasked with building a high-performing team, developing robust market strategies, and establishing the East Region as a top-tier, profitable contributor to Shara's portfolio. The manager will be responsible for the entire customer lifecycle, from acquisition to retention, while ensuring portfolio health and operational excellence.

Job Responsibilities:

• Develop and execute a comprehensive sales and growth strategy for the East Region, aligned with the company's overall business objectives.
• Identify and analyze market opportunities, competitive trends, and customer needs within the region.
• Monitor and enforce key performance indicators (KPIs) for the region, including loan volume, revenue generation, repayment rates, customer acquisition cost, and customer retention.
• Drive Regional goals such as Portfolio Health (Minimum 70% On-Time RR, 95% 7-Day RR, 99% 14 Day RR, Net Revenue & Profitability (< 5% Loss Rate), Breakeven on Customer Acquisition (< 2 Transaction Cycles)
• Implement effective customer acquisition strategies, including direct sales, partnerships, digital marketing, and community engagement initiatives.
• Expand The company's reach and market share within Anambra, Delta, and Enugu states.
• Develop and manage relationships with key stakeholders, including business associations, community leaders, and government agencies.
• Ensure high loan repayment rates and minimize credit risk within the region.
• Oversee the loan origination and approval process, ensuring compliance with the company's credit policies and procedures.
• Implement effective collection strategies for delinquent accounts.
• Monitor portfolio performance and identify potential risks or opportunities.
• Drive revenue growth by increasing loan volume, improving interest income, and identifying opportunities for upselling and cross-selling financial products.
• Manage and optimize the regional budget to maximize ROI.
• Recruit, train, and manage a high-performing team of Growth Officers.
• Provide ongoing coaching, mentoring, and support to team members to enhance their skills and performance.
• Foster a positive and motivating work environment that encourages collaboration, innovation, and accountability.
• Set performance targets, conduct regular performance reviews, and implement performance improvement plans as needed.
• Ensure compliance with all relevant regulatory requirements and internal policies.
• Implement effective fraud prevention measures and monitor suspicious activity.
• Manage and mitigate operational risks within the region.
• Prepare and submit regular reports on regional performance, market trends, and competitive activity.
• Analyze data to identify opportunities for improvement and inform strategic decision-making.

Job Requirements:

• Bachelor's degree in Business Administration, Finance, or a related field.
• Minimum of 7 years of experience in sales and business development, with at least 3 years in a managerial role overseeing a team and P&L.
• Proven track record of success in driving growth and achieving significant revenue targets within the financial services, fintech, or FMCG sectors.
• Extensive experience and established network within the East Region (Anambra, Delta, Enugu) is highly preferred.
• Deep understanding of the SME landscape and the specific challenges and opportunities within the region.
• Strong analytical skills with proficiency in interpreting sales data and market trends.
• Exceptional leadership, communication, and interpersonal skills.