VP Of Sales Operations - Healthtech - Remote Eligible

Job Description

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We're filling this role for a client, a venture-backed healthtech company using a targeted, clinically validated spectrum of UVB light to safely boost natural vitamin D production — addressing deficiency without the risks of sun exposure.

We are seeking a VP or Senior Director of Sales Operations to build and lead the operational backbone of our commercial organization. This role will own the systems, processes, and execution that power both our direct-to-consumer and B2B sales channels as we move toward and beyond launch.

This is a hands-on leadership role responsible for connecting demand generation, order management, fulfillment, and revenue operations into a cohesive, scalable engine.

The Role

1. Own and build the end-to-end sales operations function across DTC and B2B channels

2. Manage and optimize core commercial systems, including HubSpot, Shopify, and Salesforce

3. Oversee DTC order flow, including ecommerce operations, payments, and customer order lifecycle

4. Partner closely with contract manufacturers to align demand planning, production, and fulfillment

5. Lead demand forecasting and inventory planning in coordination with manufacturing and finance

6. Manage shipping and fulfillment operations, ensuring a high-quality customer delivery experience

7. Support B2B sales efforts through quoting, invoicing, and deal desk operations

8. Build scalable processes for order management, revenue tracking, and reporting

9. Establish KPIs and dashboards to drive visibility into performance across channels

10. Identify and implement automation and tooling to improve efficiency and accuracy

Who You Are

• 8–15+ years of experience in sales operations, revenue operations, or related roles

• Experience managing DTC ecommerce operations for physical products - ideally devices or hardware

• Strong working knowledge of HubSpot, Shopify, and Salesforce

• Experience working with contract manufacturers and/or supply chain and fulfillment partners

• Proven ability to build systems and processes from the ground up in a high-growth environment

• Strong analytical and operational mindset with attention to detail

• Ability to operate both strategically and tactically in a fast-moving environment

Preferred

• Experience in medical device, health tech, or premium consumer hardware

• Familiarity with subscription models, connected devices, or app-enabled products