Freelance Analyst, Ad Sales Research

Job Description

FOX Advertising Sales is seeking a Research Analyst to join our Ad Sales Research team. This team is responsible for demonstrating the value of advertising across the FOX portfolio. We use a mix of custom research, attribution tools, thought leadership initiatives, and brand lift studies to show how FOX's linear and digital properties drive advertiser outcomes such as awareness, favorability, consideration, intent, and behavioral response.

In this role, you will be a key contributor to our outcomes measurement work, with a strong focus on supporting the Entertainment sales team while also working across other FOX verticals. You will assist with managing research studies, work with third party partners, analyze data, and turn insights into clear narratives for both internal and external stakeholders. You will also play a role in curating thought-leadership and consumer insights for the company.

A Snapshot of Your Responsibilities:

Outcomes Measurement and Analysis

• Support the design, execution, and interpretation of research that measures how advertising on FOX influences key brand metrics.
• Work closely with third party measurement vendors and ensure study design, methodology, and reporting align with FOX standards.
• Assist design and execute in-house surveys.
• Analyze results from custom and syndicated studies and translate them into clear insights for advertisers.
• Develop reports and materials that explain how FOX campaigns deliver measurable value.

Thought Leadership and Portfolio Support

• Contribute to thought leadership initiatives that highlight trends in viewer behavior, advertising effectiveness, or content engagement.
• Assist other groups within the Ad Sales Research team as needed, ensuring alignment across portfolio wide insights and priorities.
• Support marketing teams by developing research-based proof points and materials for tentpole events, press needs, and sales collateral.

Client Facing Insights and Support

• Prepare post campaign reports, presentations, and insights summaries for both internal and external clients.
• Participate in client meetings to explain methodologies, walk through results, and answer questions.
• Develop case studies and success stories that reinforce the strength of FOX advertising.

Process and Innovation

• Help enhance FOX's measurement capabilities through new tools, processes, and research frameworks.
• Stay current on industry trends in brand lift, attribution, cross platform measurement, research methodologies, and viewer behavior.

What You Will Need:

• Bachelor degree required
• Familiarity with research and measurement providers such as Nielsen, EDO, iSpot, VideoAmp, MRI/Simmons, Dynata, Attain, Latitude, Marketcast, YouGov or similar companies

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $32.21-34.61 per hour.