Sr. Manager, Category Sales - Ad Sales

Sr. Manager Of Category Sales

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. Spectrum Reach®, the advertising sales business of Charter Communications, Inc., provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen.

The Sr. Manager of Category Sales has responsibility for helping to drive sales for the financial clients in a market or region. This individual will work directly with the Regional President, or the Directors of Sales and other Sales leadership to provide training, direction, and overall strategy in the category/vertical.

Responsibilities

• Increase category advertising revenue and share for the assigned market or region.

• Motivate account executives to deliver required category revenue goals;

• Maintain a working knowledge of all key category partners.

• Develop, train, and go on tandem calls with sales team to maximize advertising revenue and market share from accounts in the assigned vertical.

• Solicit prospective accounts and their agencies directly.

• Have in person contact with the top 30 revenue generating vertical clients and agencies, if involved, at least twice a year.

• Deliver monthly updates on industry trends in group sales meetings.

• Manage and support individual and team sales efforts of Advanced Advertising, Long Form and any other company initiatives.

• Work with advertiser and Creative/Production in development of commercial spots.

• Develop and deliver regular group training on all aspects of the vertical and advertising including terms and trends.

• Coach and develop Account Executives and National Sales Managers on presenting category proposals using current tools (qualitative research, geographic targeting).

• Achieve monthly/quarterly/yearly sales quota for full division.

Requirements

• 5+ years' experience in national advertising sales, ideally with a focus on financial category

• 5+ years of leadership experience

• 5+ years of sales experience

• Excellent communication, leadership, and organizational skills with proven ability to coach and motivate teams.

• Analytical thinker with experience in research, forecasting, and strategic planning.

• Hands on experience using advertising sales systems (CRM, etc.) and Microsoft Office.

• Ability to work independently while thriving in a fast-paced, team-oriented collaborative environment.

• Bachelor's degree is preferred.