Sales Enablement Content Manager

Sales Enablement Content Manager

Geotab® is a global leader in IoT and connected transportation and certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab.

What You'll Do

As a Sales Enablement Content Manager your key area of responsibility will be developing compelling, up-to-date, and effective sales materials that arm our sales force with the tools they need to succeed. You will be responsible for using a blend of creativity, analytical thinking, and a deep understanding of Geotab processes to create content that directly supports sales challenges and drives revenue performance. You will need to work closely with sales, marketing, and product teams to ensure content alignment with business objectives and strategic goals.

To be successful in this role you will be a creative content strategist with strong analytical thinking skills and excellent collaboration abilities. In addition, the successful candidate will have expertise in content optimization and performance analysis, with the ability to continuously improve sales enablement materials for maximum impact while managing multiple content initiatives and ensuring accuracy and relevance across all sales materials.

How You'll Make An Impact

• Develop and implement content strategies that support sales processes and revenue objectives.
• Create, curate, and manage high-quality sales enablement materials including presentations, playbooks, case studies, competitive battlecards, and FAQs • Ensure all content aligns with company branding and reflects current product offerings and industry trends.
• Manage and maintain the content library and enablement platforms (Sales Excellence, MASH sites) ensuring easy access and user-friendly organization • Establish proper content labeling, categorization, and regular updates for optimal accessibility.
• Maintain ROI-based content repository to support value-driven sales conversations.
• Partner with sales, marketing, product, and Revenue Operations teams to gather insights and align content with business objectives.
• Work closely with sales leaders to understand needs and provide tailored content solutions.
• Collaborate with product and segment marketing teams to develop targeted sales materials.
• Track and analyze content usage and effectiveness to identify improvement opportunities.
• Gather feedback from sales teams and establish systems for incorporating insights into future content development.
• Report on content performance and provide optimization recommendations.
• Continuously assess and improve content delivery methods and platforms.
• Support reporting, analytics gathering, and database management activities.
• Facilitate meetings, conferences, and project team activities as needed.

What You'll Bring To The Role

• 5-8 years of experience in Sales Enablement, Sales, Marketing, Training or a similar role working with and organizing cross-functional teams.
• Post-Secondary Degree/Diploma Specialization in Marketing, Sales Operations, Revenue Operations, Communications or a related field highly valued.
• Experience in research and analysis to enable strategic decision-making by others.
• Ability to manage projects from concept to completion.
• Excellent communication skills to deliver content, interpret instructions, resolve issues, and facilitate meetings.
• Familiarity with sales enablement tools and platforms (e.g., Seismic, Highspot, Showpad) to maintain and enhance content delivery.
• Familiarity with tools like Asana, WRIKE, or JIRA to manage projects from concept to completion.
• Proficiency in using analytics platforms such as Google Analytics, Tableau, or similar to support reporting and analytics gathering.
• Experience with CRM systems like Salesforce, HubSpot, or similar database applications to manage, organize, and update relevant data.
• Skills in managing content on platforms like WordPress, SharePoint, or a proprietary CMS.
• Proven ability to work collaboratively across various departments and foster a cooperative team environment.
• Strong administrative skills, including adherence to practices and procedures within a sales operations context.
• Experience in developing and executing sales enablement content strategies that align with sales and marketing objectives.
• Proactive identification and implementation of process improvements for content delivery and feedback incorporation.
• Experience acting as a liaison between RevOps, Sales, Marketing, and other departments to ensure strategic alignment and uniform messaging.
• Capability to plan and facilitate meetings effectively.