Data, Measurement And Analytics Lead, Large Customer Sales

Data, Measurement And Analytics Lead, Large Customer Sales

The Data, Measurement and Analytics team at Google is a critical part of our advertising business, ensuring that our clients understand the value and impact of their campaigns.

In this role, you'll be a trusted advisor and consultant, working closely with both internal teams and external clients to develop and implement measurement strategies. You will leverage Google's data and technology to provide actionable insights that improve advertising effectiveness and drive business results. You will work cross-functional with advertisers, sales teams, and other members of the Product specialist team.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs.
• Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions. Conduct analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
• Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies. Partner closely with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
• Stay abreast of industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.