Senior Account Executive - Paid Search/ppc

Senior Account Executive - Paid Search/PPC

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé's media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP's investment in AI, to maximise the impact of Nestlé media investment.

Role Summary and Impact

We are looking for a Senior Paid Search Account Executive who will be responsible for the execution of paid search activity, building strong platform knowledge, and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis.

Responsibilities:

Campaign Management

• Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
• Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
• Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.

Client & Partner Management

• Collaborate with and support other team members in the implementation, optimisation, and paid search activation for clients.
• Interact effectively within your client team, and with the client & suppliers, building solid external working relationships and establishing rapport.
• Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action.

Operational Excellence

• Conduct performance analysis, internal data maintenance, issue identification and solution development.
• Support on the day to day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
• Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Passion for digital marketing, in particular Search
• Deep Paid Search knowledge and experience, with current dated certifications (Google and Microsoft Ads).
• Understanding of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360 or Skai, for example).
• Self-motivated and able to manage your and your direct report's time effectively.
• Operationally proficient, with an affinity for numbers, an analytical thought process and keen to drive continued excellence.
• An analytical thought process, keen to drive continued excellence and deliver for our clients
• Ability to manage their time effectively and to work as part of a group
• Attention to detail and excellent communication skills, both written and verbal
• Proactive and self motivated, always looking to expanding knowledge and capabilities

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location