Research And Sales Development Representative - Remote Eligible

Lead Generation Specialist

This role will focus on lead generation and early-stage qualification, enabling senior sellers to concentrate on closing and onboarding. The position is highly hands-on and output-driven, involving lead research, list building, outbound outreach via email and social DMs, qualification, and meeting scheduling.

Core Tasks:

• Build targeted lead lists of high-potential sellers and supply partners, including:
• Marketplace sellers (e.g., eBay/other resale marketplaces)
• Brands/retailers and brick-and-mortar stores (category-dependent)
• Social-first sellers and creators (e.g., Instagram-based sellers)
• Find and verify contact information (email, social handles, store contacts, decision-makers) using approved tools and manual research.
• Execute outbound outreach across channels, with an emphasis on:
• Direct messages (Instagram and other relevant platforms)
• Email outreach (where available/appropriate)
• Qualify and prioritize leads based on agreed criteria (seller size, inventory mix, category fit, geography, responsiveness, potential value, etc).
• Schedule meetings for senior sales/AM team members (calendar coordination, reminders, agenda alignment, and meeting prep).
• Maintain CRM hygiene and pipeline accuracy:
• Log all activities, update lead status/stage, add notes, tag categories/verticals
• Ensure lead sources and outreach channel attribution are captured cleanly
• Quick company/store research, background notes, talking points, lightweight "one-pagers"
• Collaborate on messaging iteration:
• Track what's working by vertical/channel and grow to suggest A/B tests for copy, targeting, and sequencing
• Partner closely with the Supply and Biz Dev leadership team to refine the ICP and continuously improve lead quality.

Must-Have Qualifications:

• 2+ years experience in lead generation, outbound BDR/SDR, or sales development (B2B or marketplace/supply is a plus).
• Strong written English for outreach that is clear, professional, and brand-appropriate.
• Demonstrated ability to do high-quality research and build clean, accurate lead lists.
• Comfort with multichannel outreach, including social DMs (Instagram experience strongly preferred).
• Highly organized and detail-oriented (CRM updates, list hygiene, consistent tracking).
• Output-driven mindset with comfort being measured against weekly activity and pipeline metrics.
• Comfort using AI tools to speed up research and personalization (while maintaining accuracy and quality).
• Ability to work US team hours with meaningful overlap (Detroit/Eastern time preferred).

Nice-to-Haves:

• Experience supporting marketplaces, e-commerce, resale, retail, or seller acquisition.
• Experience with category-specific targeting and building vertical playbooks.
• Cold calling experience (optional, depending on how the process evolves).
• Experience writing outreach sequences and testing messaging frameworks.

Success Metrics:

• Leads sourced per week (by category/vertical)
• Contactability rate (valid emails/DM handles found)
• Outreach volume and consistency (messages/emails sent per day/week)
• Reply rate by channel (especially social DM)
• Qualified leads created per week
• Meetings booked per week for senior sellers/account managers
• Lead-to-meeting conversion rate
• Data quality score (CRM completeness, correct tagging, clean notes)

Perks & Benefits:

• Salary: Up to Php 60,000/ $6 hr depending on experience
• Yearly Performance Evaluation
• Anniversary Bonus: PHP 5,000 (1st year), PHP 10,000 (2nd–4th years)
• Referral Bonus: $300 per successful hire
• 7 days Paid Holiday Off
• 6 days Paid Time Off
• Healthcare Plan
• Maternity Leave
• Paternity Leave