International Sales Director - BCB Medical

Sales Director

On behalf of BCB Medical, Haeger & Carlsson Executive Search and Interim are recruiting a dynamic and results-oriented Sales Director. This new role will lead group-level sales and expand their commercial efforts in Sweden and across international markets. This is a strategic, yet hands-on, leadership position, reporting directly to the CEO, and forming part of the company's leadership team. The Sales Director will have full responsibility for international and domestic sales performance, key account management, and the development of a high-performing sales team. In this role you will be instrumental in driving sustainable growth, winning new customers, building strong customer relationships, and aligning sales with our broader strategic objectives. The position is based in Stockholm, Sweden.

Qualification Requirements

• Experience and deep understanding of public healthcare systems, procurement processes, and contracting
• Proven track record of driving international B2B sales growth in complex environments
• Experience in sales leadership and building high-performing commercial teams
• Demonstrated ability to open doors, generate new business, and close high-value deals
• Experience in building strong relationships with customers, partners, and key healthcare decision-makers across markets, and managing key customer relationships and strategic accounts
• Fluent in Swedish and English; proficiency in Finnish or other languages is considered a plus

Preferred Qualifications and Attributes

• Background in selling to hospitals and/or regional healthcare systems
• Previous involvement in scaling international sales organizations in growth-stage companies
• Familiarity with complex solution-based selling and value-based healthcare
• Knowledge of European public healthcare markets
• Experience in health technology or medtech sales
• Strong results orientation with a hands-on, proactive mindset
• Strategic thinker with excellent operational execution
• Exceptional interpersonal, negotiation, and communication skills
• Adaptable and collaborative across cultures, markets, and functions

BCB Medical

BCB Medical is a fast-growing international health technology company headquartered in Turku, Finland. They provide cutting-edge solutions to public healthcare systems across Europe, with a clear focus on improving patient outcomes, streamlining clinical workflows, and delivering measurable value. Their mission is to ensure high-quality healthcare is accessible and efficient, powered by innovative technologies and strong partnerships. With an expanding footprint in the Nordic region, the UK and beyond, they are scaling their commercial operations to meet increasing global demand.