Business Development Representative

Business Development Representative

Haus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. Using frontier causal inference-based econometric models to run experiments, we help brands measure the business impact of marketing, pricing, and promotions with scientific precision. Over $360B is spent annually on paid advertising in the US alone, and the famous quote "half the money I spend on advertising is wasted; the trouble is I don't know which half" still rings true. Haus helps marketers identify which half, and reallocate it to maximize growth.

With a founding team of former product managers, economists, and engineers from Google, Netflix, Meta, and Amazon, we make high-quality decision science, incrementality testing, and causal marketing mix modeling accessible to businesses of all sizes—automating the heavy lifting of experiment design, data processing, and insights generation. Haus works with leading brands like FanDuel, Sonos, and Dr. Squatch, delivering ROI gains as high as 30x. Haus is well-capitalized and backed by top-tier VCs, including Insight Partners, Baseline Ventures, Haystack, and others.

As Haus's first Business Development Representative, you'll build the foundation of our outbound motion from the ground up. You'll be the first voice many prospects ever hear, shaping how they understand our product, our value, and our brand. Your work will directly impact revenue growth, GTM strategy, and how we scale our sales engine as we continue moving from scrappy startup to disciplined, high-growth company.

Responsibilities

• Build and own our outbound prospecting motion through email, LinkedIn, phone calls, and other channels, from researching accounts to crafting messaging to booking qualified meetings.
• Execute structured, repeatable outbound workflows to achieve activity benchmarks and pipeline-building targets every day and week.
• Conduct thoughtful discovery to understand prospect pain points and identify strong fit for Haus.
• Partner closely with Sales, Marketing, and Leadership to refine ICPs, persona insights, and outreach strategies that generate revenue.
• Experiment with new channels, cadences, and messaging, sharing what you learn so we can scale what works.
• Maintain clean, accurate CRM data and create repeatable processes as we expand the team.
• Consistently meet or exceed activity and pipeline targets while keeping quality high.
• Serve as the "voice of the field," bringing back insights that influence product direction and GTM strategy.

Qualifications

• 1-2 years of demonstrated excellence in a fast-moving, customer facing Business Development Representative or Sales Development Representative role where you've honed outbounding skills and strategies.
• Interest and intellectual curiosity around AdTech, media, analytics, measurement, experimentation, marketing, and science.
• Strong written and verbal communication skills. You'll need to be confident, clear, and comfortable personalizing outreach.
• High level of ownership: you enjoy building, iterating, and creating structure where none exists yet.
• Resilient, motivated, and energized by ambitious goals and fast feedback loops.
• Familiarity with CRM and sales engagement tools (HubSpot, Salesforce, Outreach, Apollo, etc.).
• Comfortable balancing scrappy experimentation with data-driven decision making.

Bonus Points

• Preference for candidates based in NYC.
• Experience as the first or early BDR at a startup.
• AdTech or advertising industry understanding.
• Experience prospecting into data, analytics, or AI products or selling to GTM, Ops, or Data teams.
• Fluency with personalization frameworks, multi-channel outreach, or creative outbound tactics.
• Interest in shaping playbooks, testing hypotheses, and helping hire/mentor future BDRs.
• Excitement about contributing beyond traditional BDR work as we grow (GTM ops, enablement, content, events, etc.).
• Familiarity with the digital marketing space.

What We Offer:

We're a customer-obsessed, high-ownership team focused on driving impact and learning fast. Our environment rewards curiosity, adaptability, and a bias toward action — especially when it helps us better serve our customers.

If you're energized by solving dynamic problems, enjoy working in lean, collaborative teams, and thrive in ever-evolving environments, you'll feel at home here. We invest in exceptional people who want to grow quickly and help shape the future of the company.

Some of our benefits include:

• Flexible PTO - take time when you need it!
• Equity – Startup environment with part-ownership in our successes
• Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best
• WFH stipend to support the set up you need to be productive
• Events & Offsites – opportunities to connect and celebrate in real life!
• Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle)
• New Parent Leave – take time to welcome your newest Hausmate

Haus is an equal opportunity employer. We make hiring decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status. We believe diverse perspectives make us stronger and are committed to an inclusive culture where everyone feels seen, heard, and empowered to contribute. Bring your authentic self — we would love to hear from you.