Sales Officer Palakkad

Sales Officer Palakkad

Location: Palakkad, Kerala, India

Job Title: Sales Officer Palakkad

Major duties & key responsibilities:

• Market Execution: Understands and can drive secondary sales. Handle beat efficiently. Able to coach TSIs. Design & handle beats to achieve better throughput per beat / per TSI. Ensure effective merchandising. Drive range selling
• Business development: Understands DPL (Dealers per lakh). Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory. Able to map & restructure town/territory accordingly to business requirements. Taps local events & opportunities for incremental business. Engage with KEY retailers
• Channel Partner Management: Ensures proper communication of norms & monthly sales objectives to the channel partner. Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW. Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss. Identifies new channel partners. Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest. Influence & engage channel partner to align him to business objectives. Manage contingencies like TSI attrition, transport availability etc.
• Selling & Negotiation: Interact with channel partners & retailers to inform about available SKUs, schemes & price points. Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation). Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.
• Planning and Execution: Identify growth drivers for business. Understands the given target, can break it down in weekly/daily numbers beatwise. Knowledge of brands, sales & distribution, local activities & schemes. Plan for achievement according to schemes planned, sales initiatives etc. Able to break targets TSI wise. Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.
• Communication skills: Comprehends the information and can respond back effectively. Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back. Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.
• Achievement Orientation: Consistency in target achievement. High on energy level & enthusiasm towards profession & company. Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target. Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets

Technical/Soft skills:

• Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW
• Understands & uses DMS data for better market implementation to find sources of growth for business
• Uses Excel to analyze secondary & primary data
• They should be comfortable with English and local language
• Should have strong fundamentals in FMCG operations
• Should have good oral and written communication
• Efficient in writing mails
• Should be comfortable working in Excel
• Pleasant personality and willing to meet people
• Should be a go getter and have problem solving attitude
• Exposure to HHT (online order booking in mobile software)

Experience:

• 3+ years of sales experience in General trade. Candidates must have front line sales experience for at least 3yrs. Experience in Palakkad. Experience in Chocolates or food industry only.

Education:

• Full time Graduate from any college/university