Northern Western Europe Digital Sales Director

Northern Western Europe Digital Sales Director

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

We are seeking a strategic and results-driven leader to define and execute the digital sales go-to-market (GTM) strategy for North West Europe, aligned with HPE's global growth objectives. This role drives the transformation from traditional sales approaches to digitally enabled, customer-centric engagement models, identifying market opportunities across hybrid cloud, storage, compute, AI, and related hybrid cloud solutions. The ideal candidate will lead a multi-country, multi-disciplinary team and champion data-driven, AI-powered selling motions that accelerate revenue growth and customer value.

Key Responsibilities

Strategic Leadership

• Define and implement the digital sales GTM strategy and coverage for NWE, ensuring alignment with HPE's global growth objectives.
• Lead transformation from traditional sales methods to digitally enabled, customer-centric engagement models.
• Identify and prioritize market opportunities across hybrid cloud, storage, compute, AI, and hybrid cloud solutions; translate insights into actionable plans and investments.

Sales Execution & Performance

• Own digital sales order targets for the region and drive consistent attainment or overachievement.
• Oversee pipeline generation and conversion through inside sales, digital demand generation, and partner channels.
• Leverage HPE's AI-driven insights, CRM data, and account-based marketing tools to optimize prospecting, qualification, and sales cycles.
• Develop and manage strategic top account plans for top commercial digital customers, ensuring continued growth and customer satisfaction.

Team Leadership & Development

• Lead and inspire a multi-country team of digital sales managers, digital sales reps, digital presales, and virtual sales specialists.
• Foster a high-performance culture with clear KPIs, coaching, and development programs; promote succession planning and internal mobility.
• Promote cross-functional collaboration with Marketing, Partner Sales, Solution Architects, and other relevant teams.
• Ensure alignment and standardization across countries; manage stakeholder relationships with country leadership and drive effective coaching for the direct team.

Digital Engagement & Innovation

• Drive adoption of digital selling platforms (e.g., HPE GreenLake Cloud Services, e-commerce portals, partner platforms).
• Champion data analytics and AI to improve forecasting accuracy, targeting, and sales effectiveness.
• Introduce innovative digital customer experiences, including webinars, virtual demos, and interactive solution workshops.

Customer & Partner Engagement

• Build and nurture C-level relationships with strategic commercial customers, guiding their digital transformation journeys.
• Strengthen relationships with HPE channel partners to scale digital sales reach and collaboration.
• Ensure high customer satisfaction through a digital-first, always-on engagement model.

Qualifications

• University or Bachelor's degree, advanced university or Master's degree preferred.
• 10+ years of sales industry experience, preferably in digital sales.
• Strong business acumen, demonstrated results in growing a digital sales function or expanding a market.
• Strategic Thinking: Ability to define a regional digital GTM strategy and translate it into actionable plans and investments.
• Digital Sales Expertise: Deep experience in digital demand generation, inside sales, ABM, and AI-driven sales optimization.
• Leadership: Proven track record of leading multi-country, cross-functional teams; coaching and succession planning.
• Customer Mindset: Customer-centric approach with experience in building long-term C-level relationships and guiding digital transformations.
• Collaboration: Strong ability to partner with Marketing, Partner Sales, Solution Architects, and country leadership.
• Change Management: Experience driving transformation from traditional sales models to digital engagement approaches.
• Communication: Excellent stakeholder management and executive-level communication skills.

Location

• Primary location is in Barcelona, Spain with expectation of being in the HPE office five days a week.

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.