RFA Account Executive - Orlando, FL

Account Executive Rfa

At Hologic, we are driven by our purpose: to enable healthier lives everywhere, every day. As global champions for women's health, our clinically proven products are designed to detect, diagnose, and treat diseases with accuracy and innovation. If you're passionate about making a difference in women's health, we want you on our team!

As an Account Executive, you will play a pivotal role in driving the adoption and sales of our RFA platforms within your designated territory. You will oversee the entire sales cycle, foster strong relationships with key stakeholders, and champion the clinical and commercial success of Hologic RFA technologies through a strategic and programmatic approach. Your responsibilities include developing executive-level partnerships, leading value-based consultative sales efforts, and managing complex capital sales processes, including contract negotiations. Working closely with physicians, hospitals, and internal teams, you will identify high-potential opportunities, promote our technology, train healthcare providers, and expand utilization among both new and existing customers.

What You'll Bring

Knowledge

• Solid understanding of medical device technologies, clinical workflows, and the healthcare sales environment.
• Awareness of hospital purchasing processes, reimbursement models, and industry regulations (FDA, HIPAA, Sunshine Act).
• In-depth familiarity with the Sonata® and Acessa procedures, including technical details, clinical benefits, and best practices.
• Understanding of patient selection and safety protocols for radiofrequency ablation (RFA) systems.
• Knowledge of end-to-end sales cycles, value-based selling, pricing strategies, and contract negotiation.
• Ability to track and leverage market trends and competitor activities in women's health and surgical devices.

Skills

• Proven success in lead generation, new business development, and consistently closing deals.
• Expertise in consultative selling and capital equipment sales.
• Exceptional ability to establish trust and long-term partnerships with physicians, administrators, and procurement teams.
• Outstanding written and verbal communication skills, with talent for delivering persuasive presentations.
• Strong negotiation skills and the ability to guide complex deals involving multiple stakeholders.
• Analytical mindset with the ability to use data and feedback to prioritize
• Proficiency with CRM systems (e.g., Salesforce) and Microsoft Office Suite.
• Committed to exceeding customer expectations and delivering clinical and
• Motivated by goals, with a track record of surpassing targets and driving measurable outcomes.
• Takes initiative and thrives in an autonomous, fast-paced environment.
• Works seamlessly with internal teams to deliver comprehensive solutions.
• Maintains integrity and compliance in all business activities.
• Handles challenges with a positive attitude and readily adapts to evolving market needs.
• Eager to grow professionally and stay ahead of industry trends.

Experience

• Education: Bachelor's degree from an accredited university preferred.
• Professional Experience: 3–5 years of successful medical device sales experience, ideally in GYN devices or fast-paced, early-stage environments.
• Documented history of exceeding sales targets in competitive markets.
• Experience using CRM software (Salesforce) and presentation tools (Word, Excel, PowerPoint).

Additional Requirements

• Since this position requires you to drive extensively during the workday a valid driving license and driving record satisfactory to the Company, as well as a serviceable vehicle available for work use is mandatory. Overnight travel required up to 50%, which will depend on the territory.

The total compensation range for this role is $275,000-$350,000. This is based on a base salary and commission plan combination. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, territory/ geography, education, business needs, market demand and performance versus quota.