MMA Personal Training Sales Manager

MMA Personal Training Sales Manager

The MMA Personal Training Sales Manager plays a key leadership role in delivering an exceptional member experience while driving MMA programming, Private Training, and retail revenue. This position is ideal for a sales-driven professional who is passionate about health, fitness, and combat sports, and who has personal training experience in both grappling and striking disciplines.

The ideal candidate understands MMA culture, terminology, and training formats well enough to confidently communicate value, demonstrate workouts, and guide members into appropriate MMA programs. A background in training environments such as Brazilian Jiu-Jitsu, wrestling, Muay Thai, boxing, or similar disciplines is strongly preferred.

The MMA Personal Training Sales Manager leads from the front—selling, servicing, and promoting MMA-focused training while supporting and coordinating with the MMA coaching staff. This role is highly relationship-driven and requires strong communication skills, comfort with sales, and the ability to motivate members to take action.

In addition to revenue generation, this position supports club operations, addresses member concerns, assists with employee relations, and ensures scheduling and timekeeping accuracy. The role requires flexible availability, including a mix of mornings, evenings, and weekends as needed to support member demand and business needs, and is accountable for meeting or exceeding Company revenue goals for MMA programs, Private Training, and retail sales.

Essential duties and responsibilities include actively selling MMA programs, personal training, and small group training through effective prospecting, guest tours, and strong Turn-Over execution when needed. Conducts and services MMA-style introductory sessions, putting members through safe, engaging grappling- and striking-based workouts designed to build confidence, generate interest, and transition members into MMA classes and private coaching. Services Introductory Personal Training and MMA intro packages, builds value, and re-signs clients into full MMA programs, private coaching, or class-based training options.

Maintains a primary focus on driving participation in MMA classes, ensuring members experience classes early and consistently as part of the onboarding process. Engages in consistent in-person, digital, and outside-of-club outreach to generate leads, complimentary consultations, and MMA trial experiences. Ensures accurate administration of client programs, retail purchases, and scheduling. Arrives on time, prepared, professional, and fully engaged for all appointments. Supports all revenue-generating initiatives related to MMA, including trials, intro sessions, retail promotions, and special events. Consistently achieves or exceeds monthly revenue goals for MMA programming, Private Training, and retail sales.

Partners with the Fitness Manager to ensure MMA and fitness coaches remain productive, engaged, and aligned with daily, weekly, and monthly revenue and service expectations. Establishes and reinforces daily, weekly, and monthly performance goals that meet or exceed Company standards. Conducts structured meetings with MMA and fitness coaches to review performance metrics, operational expectations, and sales execution, while providing direction, motivation, and accountability. Supports member service initiatives including club tours, MMA program explanations, training agreements, and appointment setup. Addresses and resolves member concerns professionally and efficiently, escalating issues when appropriate. Performs administrative, organizational, and housekeeping duties within assigned areas as needed. Communicates facility repair and maintenance needs to Operations and conducts daily facility walk-throughs to ensure club standards are upheld. Supervises coach sales activity, reviews agreements, and prepares required daily paperwork. Ensures compliance with operational procedures through regular system checks and performance monitoring.

The MMA Personal Training Sales Manager reports directly to the Fitness Manager and/or General Manager. This role works closely with MMA and fitness coaching staff and is responsible for communicating, reinforcing, and upholding all Company policies and procedures. Daily interaction with club members and employees is required.

Required qualifications include strong working knowledge of personal training principles, including assessments, program design, client retention, and sales. Hands-on experience training in both grappling and striking disciplines (e.g., BJJ, wrestling, Muay Thai, boxing, or similar), with the ability to demonstrate workouts and speak confidently about MMA programming. Professional or amateur fight experience is not required. Strong sales acumen with the ability to build rapport, uncover needs, and close training and retail sales. Ability to safely operate and adjust all fitness equipment. Working knowledge of Company policies, safety standards, and emergency procedures. Excellent interpersonal and communication skills with a confident, professional, and positive demeanor. Strong customer service orientation with the ability to build trust quickly. Clear verbal and written communication skills. Strong organizational and time-management skills with the ability to prioritize multiple responsibilities. Computer proficiency, including Microsoft Word and Excel. Adherence to all meal and rest break requirements and accurate timekeeping practices.

Required experience includes minimum of one certification recognized by UFC Gym. Current CPR/AED certification. High school diploma or GED required. Four-year degree in a related field recognized by UFC Gym (preferred). Minimum of 2 years of relevant experience in sales, personal training, MMA program sales, or fitness leadership. Prior experience in management or employee relations preferred. A background in Brazilian Jiu-Jitsu, wrestling, Muay Thai, boxing, or similar disciplines is strongly preferred.

Physical requirements include regularly required to stand, walk, and move throughout the club. Physical demands include lifting, squatting, bending, reaching, spotting, and prolonged standing. Must be able to frequently lift and/or move 45+ lbs.

Compensation: $85,000.00 - $165,000.00 per year

Train Different, Live Different, Work Different. At UFC GYM we inspire others to reach their potential in and out of the gym. We are passionate about maximizing potential – in our members, our teammates and ourselves. Think big, don't settle and change lives including your own. If you believe in excellence, value a high-performance lifestyle and are passionate about enriching lives through health and fitness, then you belong here.

UFC GYM is an original. The Original. We are proud to be the global leader in mixed martial arts inspired fitness and conditioning. Forged from the partnership of two powerhouses, the Ultimate Fighting Championship and New Evolution Ventures (NEV), we empower everyone to access the training benefits and programs of elite UFC athletes.

UFC GYM is more than a brand. We are a community of fitness committed individuals who believe in the power of a team approach. Your success is our success. Join our family and find out!

If you have a disability under the Americans with Disabilities Act or a similar law and you wish to discuss potential accommodations related to applying for employment at our company, please contact us at (714) 668-0911 or contact@ufcgym.com.