Senior Director, Data Analytics - Sales Analytics & Tools - Walmart Connect

Senior Director, Sales Analytics & Tools

The Senior Director, Sales Analytics & Tools is a strategic leader responsible for building and scaling the data visualization, analytic, and tooling capabilities that power Walmart Connect's Sales organization. This highly visible role will lead three business-critical domains: Sales Data Science, Sales Tooling, and Sales Automation. This leader will drive the strategy and implementation of internal tools—including the design, development, and ongoing maintenance of our CRM platform—ensuring our sales teams have best-in-class systems to manage relationships, track pipeline, and close business. Additionally, this role will champion and lead automation initiatives that streamline sales workflows, reduce manual effort, and accelerate revenue generation. This opportunity demands thought leadership, prototype innovation, and change management to ensure our internal teams have the data, analytics, and tooling resources they need to analyze and drive their businesses forward. This role partners closely with key stakeholders in Sales, Business Operations, Revenue Operations, Product, and Engineering.

What You'll Do...

Internal Tools Strategy & CRM Ownership

• Lead the end-to-end strategy, design, implementation, and maintenance of internal sales tools, with a primary focus on our CRM platform.
• Define the CRM roadmap in partnership with Sales, Revenue Operations, Marketing, Product, and Engineering to ensure the platform evolves with business needs.
• Oversee CRM data integrity, user adoption, workflow configuration, and integration with downstream analytics and reporting systems.
• Evaluate, recommend, and implement new tooling solutions that enhance sales productivity and provide a competitive advantage.
• Establish governance frameworks for tool usage, data entry standards, and system hygiene across the sales organization.

Sales Automation

• Design and lead automation strategies that reduce friction in sales processes—from lead routing and opportunity management to reporting and forecasting workflows.
• Identify high-impact automation opportunities across the sales lifecycle and partner with Engineering and Product to deliver scalable solutions.
• Champion the adoption of AI-powered tools and intelligent automation to help sales teams work smarter, not harder.
• Measure and report on automation ROI, continuously iterating to maximize efficiency gains.

Data Science & Analytics

• Direct and empower the team to analyze critical data sets that drive the development of new capabilities, enable innovative functionalities, and resolve business-critical issues with strategic impact.
• Own and improve sales forecasting and planning. Lead a team that creates new data models and algorithms to help us better understand where our business is heading, drive growth, and give our sales team the tools to be proactive.
• Collect and analyze large datasets from various sources, ensuring the data is accurate, relevant, and up-to-date.
• Transform complex data into easy-to-understand formats—dashboards, reports, and visualizations—that provide actionable insights for end users. Leverage advanced data analytics tools and techniques to identify key trends, patterns, and opportunities that drive sales performance and strategic decision-making.
• Adopt and enforce data governance standards and guidelines to drive information consistency.

Collaboration

• Partner with functional leadership and other cross-functional leaders across the organization to develop consultative solutions.
• Ensure buy-in for recommendations and alignment on data analysis strategies.
• Maintain existing relationships and develop new relationships with external business partners and vendors.

People Development

• Drive continuous development through coaching, mentoring, and targeted learning to build high-performing teams.
• Shape future capabilities by identifying emerging skills, supporting succession planning, and leveraging diverse talent.
• Strengthen impact through strategic partnerships and networks that enhance workforce engagement and business outcomes.

Strategic Leadership

• Analyze business objectives and customer needs to develop and implement business strategies, plans, and practices.
• Evaluate operational processes and measure outcomes to ensure desired results.
• Promote a customer-focused environment and demonstrate adaptability and continuous learning.
• Drive adoption of dashboards in Sales organization by enabling self-service and empowering teams with training and support.

You'll Sweep Us Off Our Feet If You...

• Bring a strong analytical mindset with the ability to translate complex data into actionable insights.
• Have hands-on experience owning or leading a CRM implementation (e.g., Salesforce) at scale, including design, customization, and change management.
• Have a proven track record of building and scaling automation programs that measurably improve sales efficiency.
• Have experience leading cross-functional teams through change, innovation, or capability development.
• Stay ahead of industry trends and emerging technologies—including AI and intelligent automation—to inform strategy and decision-making.

You'll Make An Impact By...

• Driving data-driven decisions that unlock new capabilities and resolve business-critical challenges.
• Delivering and maintaining internal tools and CRM systems that sales teams rely on every day.
• Automating key sales workflows to free up selling time and improve forecast accuracy.
• Empowering your team through mentorship, skill development, and clear strategic direction.
• Building strong partnerships across functions to accelerate delivery and maximize business value.

Basic Qualifications

• Bachelor's degree in Business, Operations, Analytics, Computer Science, or a related field.
• 10+ years of experience in analytics, sales operations, or technology roles (preferably at a large organization in a highly cross-functional capacity).
• 7+ years of people leadership experience, including leading managers and senior individual contributors.
• Demonstrated experience with CRM platforms (e.g., Salesforce) including design, administration, or strategic ownership.
• Experience leading or sponsoring sales automation or process improvement initiatives.
• Knowledge of Microsoft tools and systems.
• Desire to work in a fast-paced environment across multiple domains.

Preferred Qualifications

• Deep expertise with Salesforce, including configuration, reporting, and ecosystem integrations.
• Experience with Tableau, Looker, or other enterprise dashboard/data visualization platforms.
• Hands-on familiarity with automation platforms (e.g., Salesforce Flow, Zapier, UiPath, or custom-built automation).
• Experience with AI tools and emerging automation technologies (e.g., LLMs, copilots, intelligent agents).
• Excellent written and verbal communication skills.
• Experience working in and across large cross-functional organizations.
• Strong executive presence with the ability to influence at VP+ levels.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. San Bruno, California US-08848: The annual salary range for this position is $169,000.00 - $338,