Associate Sales Director (alberta Or BC)

Associate Sales Director (Alberta or BC)

This role offers an exciting opportunity to lead and grow a regional sales franchise within the healthcare and vision care sector. You will manage and develop a team of sales professionals, coach high-performing associates, and drive measurable sales growth across key accounts. The position requires strategic planning, business development, and collaboration with internal teams and external stakeholders to optimize revenue and market presence. You will leverage strong relationships with healthcare professionals and key opinion leaders to implement initiatives and programs that strengthen the regional business. This is a dynamic role that combines leadership, sales strategy, and customer engagement in a fast-paced, results-driven environment. The successful candidate will have the autonomy to influence regional growth while contributing to broader organizational goals.

Accountabilities:

• Drive regional sales performance, meeting annual quotas and expense objectives while maintaining and expanding the account base.
• Lead, coach, and develop the Regional Sales team, ensuring career development and succession planning are in place.
• Implement and provide feedback on marketing initiatives, promotional programs, and pricing strategies to align with growth objectives.
• Develop annual and quarterly business plans with Professional Account Managers (PAMs), prioritizing accounts, defining sales growth goals, and executing key tactics.
• Plan and lead regional meetings, collaborate on national sales meetings, manage KOL interactions, and coordinate regional conferences.
• Ensure continuity of business results during transitions, embodying flexibility and adaptability to achieve ambitious regional goals.

Requirements:

• Bachelor's degree preferred (B.Sc., B. Comm., or equivalent).
• 8+ years' experience in B2B sales, ideally in optometry, medical devices, pharma, dental, or other healthcare-related industries.
• Alternatively, 2-4 years as a Senior Sales Representative plus 2-4 years as a Brand/Product Manager in a B2B environment.
• Proven experience in training, coaching, and developing high-performing sales teams.
• Strong leadership skills with the ability to influence at regional or national levels.
• Excellent communication and relationship-building skills in English; residency in Alberta or BC required.
• Willingness to travel up to 50% regionally, to headquarters, and occasionally to the U.S. for national meetings.
• Experience with change management, strategic implementation, and major project oversight preferred.

Benefits:

• Competitive compensation package with performance incentives.
• Comprehensive healthcare, dental, and vision coverage.
• Retirement savings plan and life insurance benefits.
• Paid time off and holidays.
• Professional development and growth opportunities.
• Flexible work environment with opportunities to engage in cross-functional projects.
• Opportunity to impact patient outcomes and drive growth in the vision care industry.