Inside Sales - Market Development Analyst

Inside Sales - Market Development Analyst

This role is focused on driving new business opportunities and supporting revenue growth through strategic lead generation and market development activities. The Inside Sales - Market Development Analyst works closely with Sales and Marketing teams to identify prospects, engage decision-makers, and convert opportunities into measurable business outcomes. The position requires a detail-oriented, proactive individual with strong analytical and communication skills who can operate effectively in a fast-paced, client-focused environment. The analyst will track and manage opportunities through the CRM, contribute to campaign planning, and help optimize processes for efficient lead generation. This is a high-impact role that supports both new client acquisition and engagement with existing accounts, enabling the broader sales organization to achieve growth objectives.

Accountabilities:

• Collaborate with Sales and Marketing teams to design and execute campaigns, including webinars, events, and promotional initiatives.
• Identify, qualify, and schedule business development calls with target company decision-makers.
• Monitor and analyze potential opportunities, providing insights to improve client awareness, engagement, and lead conversion.
• Maintain accurate records of prospect and client interactions in the CRM system, ensuring smooth information transfer to sales associates and account executives.
• Support market strategy development in partnership with senior sales staff and subject matter experts, including generating leads with new clients and re-engaging past clients.
• Respond to inbound web leads, conducting initial needs assessments and guiding potential clients through the early stages of engagement.
• Participate in other business development and administrative tasks as required to support sales goals.

Requirements:

• Minimum 2 years of experience in B2B lead generation or sales roles.
• Strong analytical skills with the ability to interpret business data and identify trends or opportunities.
• Excellent verbal and written communication skills, able to present information clearly to managers, clients, and internal teams.
• Strong interpersonal skills to build and maintain effective relationships across functions.
• Adaptability and quick learning in a rapidly changing environment.
• Practical problem-solving abilities with attention to detail and organization.
• Preferred experience in clinical research organizations, life sciences, or consulting environments.

Benefits:

• Competitive health, dental, and vision insurance plans.
• 401(k) retirement plan with company match.
• Tuition reimbursement programs.
• Paid vacation, holidays, and sick leave.
• Flexible work hours and work-life balance initiatives.
• Optional pet insurance coverage.
• Opportunities for professional growth and development in a collaborative environment.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!