SDR Team Leader

SDR Team Leader

Our client is a fast-growing Saudi SaaS start-up that's helping shape the digital trust infrastructure of the Saudi digital economy. Thousands of users rely on their platform to securely manage and sign agreements. Their vision is to become a comprehensive solution for E-signatures, digital agreements, and identity verification. Supported by investors and rapidly expanding their team and customer base, they are looking for a driven Product Manager to join their journey.

Job Description

Role Overview: As an SDR Team Leader, you will lead our Sales Development Representatives (SDRs), the engine driving top-of-funnel growth. Your primary mission is to ensure a consistent flow of high-quality demos and qualified leads for the sales team by combining hands-on coaching, data-driven optimization, and close collaboration with marketing and sales. Key Responsibilities:

• Team Leadership & Coaching: Manage and motivate the SDR team to achieve and exceed demo booking and completion targets. Conduct weekly coaching sessions focusing on discovery, objection handling, and lead qualification. Recruit, onboard, and train new SDRs, ensuring alignment with Signit's sales playbook. Develop career paths for SDRs and maintain a positive, high-performance team culture.
• Performance & Process Optimization: Monitor key SDR metrics such as calls, emails, connect rate, demos booked, show rate, and conversion to opportunities. Continuously refine scripts, sequences, and outreach workflows to improve engagement and conversion rates. Collaborate with the Sales Operations Specialist to enhance lead scoring, routing, and data quality. Partner with Marketing to balance lead volume and campaign alignment across Enterprise and SME segments.
• Lead Generation & Data Readiness: Own the outbound lead generation process to ensure SDRs always have high-quality accounts and contacts. Build and maintain target lists by segment and region using enrichment tools and AI agents. Monitor data coverage, bounce rates, and ICP fit to ensure outbound efficiency.
• Collaboration & Alignment: Work with Sales Ops to automate enrichment and maintain CRM data integrity. Partner with Marketing to optimize inbound/outbound volumes and refine targeting based on conversion trends. Ensure seamless lead handoff to Account Executives with complete qualification details. Share weekly funnel insights and recommendations with leadership to enhance SDR productivity and market coverage.
• AI & Automation Enablement: Design and manage AI agents to support prospecting, list building, data enrichment, and personalized outreach. Continuously improve AI playbooks and prompts to enhance accuracy, tone, and conversion. Integrate AI output into HubSpot workflows for task assignment, contact creation, and activity tracking. Train SDRs to use AI responsibly and effectively, balancing automation with human connection.

Qualifications

Experience in B2B SaaS or technology sales is highly preferred. 3+ years as an SDR Team Lead or similar role, managing at least 3–5 SDRs. Proven track record of improving SDR performance and achieving demo booking targets. Strong experience with sales tools like HubSpot (preferred), CRM automation, and reporting. Ability to analyze sales data, optimize conversion rates, and refine outreach strategies. Excellent organizational and communication skills. Fluency in Arabic and English. Self-starter with initiative and independence.