The 'Loan Against Property (LAP)' Business vertical is part of the 'Secured Assets' division of the Consumer Bank.
This vertical specializes in acquiring retail customers for funding against Residential, Commercial & Industrial Properties. It also provides loans for purchase of Commercial Properties and funding with Lease Rental Discounting. The target customer segment includes small & medium traders, manufacturers & service providers, and self-employed professionals. Salaried customers are also recently being funded. The vertical has Pan India presence with coverage in most of the major towns of the country. The Sales team comprises Relationship Managers (RMs) who are responsible for acquiring LAP customers from various channels including Direct Marketing Agents, Direct Sales Teams, Branch Banking & Other Group Businesses.
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