✨ About The Role
- The VP, Sales will report directly to the General Manager of Sales and will be responsible for developing a comprehensive sales plan for the private label beverage category.
- This role involves building and maintaining relationships with major retailers to align with their private label strategies.
- The VP will lead, mentor, and develop the channel sales team, setting clear goals and performance expectations.
- Identifying new business opportunities for growth, including innovation and category management, is a key responsibility.
- The position requires monitoring market trends and competitor activity to adjust sales strategies accordingly.
âš¡ Requirements
- The ideal candidate will have a minimum of 10 years of sales leadership experience in private label consumer packaged goods, particularly in the beverage sector.
- A proven track record of driving revenue growth and expanding market share is essential for success in this role.
- Strong negotiation skills and a data-driven analytical approach to sales strategy are critical for this position.
- The candidate should possess excellent leadership and communication skills to effectively mentor and develop a high-performing sales team.
- A bachelor's degree is required, with an advanced business degree preferred to enhance strategic thinking capabilities.