Area Director Of Sales – Hospitality

Area Director of Sales – Hospitality

Western States Lodging & Management is seeking a dynamic and strategic Area Director of Sales to drive revenue growth and sales performance across a portfolio of hotels in the Ogden, Utah area. This leadership position is ideal for an experienced hospitality sales professional who thrives in a fast-paced environment, enjoys mentoring teams, and is passionate about maximizing revenue through proactive, hands-on management.

The Area Director of Sales (ADOS) will provide direct sales support, implement strategic plans, and ensure alignment with corporate objectives and Western States' Personal Touch sales culture.

Revenue Generation

• Direct and oversee group, transient, and catering sales efforts across the hotel portfolio to maximize total revenue.
• Utilize revenue management systems to analyze data, identify trends, and improve profitability.
• Develop and execute targeted sales strategies to increase occupancy, ADR, and RevPAR.
• Build and execute annual business plans, including sales, marketing, and advertising strategies, aligned with revenue goals and ownership expectations.

Sales Leadership & Strategy

• Lead, train, and mentor property-level sales teams to enhance sales performance.
• Conduct regular market and competitor analyses to identify new revenue opportunities.

Performance Management

• Track and report sales activity, productivity, and goal attainment across assigned hotels.
• Evaluate the effectiveness of sales strategies and recommend data-driven action plans.
• Provide regular updates to senior leadership, highlighting results and areas for improvement.

Collaboration & Communication

• Partner closely with General Managers and property teams to align sales efforts with operational goals.
• Act as a liaison between corporate and property-level leadership, ensuring consistent strategy execution.
• Cultivate and maintain relationships with key accounts to drive repeat business and guest loyalty.

What You'll Bring

• Bachelor's degree in Business, Hospitality Management, or related field (Master's preferred).
• 4+ years of progressive hospitality sales experience with a proven record of driving revenue growth.
• Demonstrated success managing multiple properties and teams simultaneously.
• Strong analytical, leadership, and communication skills.
• Proficiency in sales forecasting, market analysis, and revenue management systems.
• Ability and willingness to travel frequently within the assigned area.

Why Join Us

At Western States Lodging & Management, we believe in fostering a culture of Personal Touch-where authentic relationships, integrity, and service excellence drive every success. As the Area Director of Sales, you'll play a pivotal role in shaping our continued growth and supporting the success of our hotel teams across the Ogden region.

If you're a results-driven leader with a passion for hospitality and strategic sales management, we'd love to meet you.

Apply today and help us elevate hospitality across the Ogden area.