Lead Account Executive, Large Customer - Linkedin Marketing Solutions

Lead Account Executive, Large Customer - LinkedIn Marketing Solutions

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in New York City, Chicago, San Francisco or Washington DC or remote.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval.

We are looking for a Lead Account Executive to join our Marketing Solutions team to continue expanding LinkedIn's reputation as the top media channel for Higher Education, Professional Associations, and Government entities to market to the world's professionals. As a Lead Account Executive, you will take a collaborative approach to developing and delivering sales and marketing strategies, prioritizing growing business from new buying groups while your pod partner, the Client Solutions Manager, focuses on growing existing buying groups. The impact of the combined efforts and strength in collaboration will result in exceeding growth targets. You will drive results by forging meaningful relationships, engaging senior level marketing professionals, and delivering customer value for both clients and agencies. Internally, we are looking for an individual who will add to our team morale and culture, and who prioritizes collaboration in a team environment.

Responsibilities:

• Engage and strategize with senior-level executives at client companies or agencies to demonstrate how LinkedIn can drive revenue for their business
• Develop and cultivate deep relationships with senior executive clients at SVP, VP and CMO levels
• Be consultative and identify net new buying groups to grow client investment
• Partner with cross-functional teams across Insights, Marketing, Measurement, Content Solutions, Sponsorships and Agency to collaborate on campaign strategy, activation, and drive toward client goals
• Proactively investigate industry-specific information and trends, providing research and narratives to align with customer needs
• Conceive and pitch creative marketing solutions to advertising agencies and direct clients
• Command, report and forecast sales activity - from prospecting target accounts and contacts, moving opportunities through the sales cycle, to closing deals and renewal, including robust pipeline and accountability and gap planning.
• Update and create sales proposals and manage advertising agencies and marketers
• Generate revenue and hit target quota, with accountability around forecasting and gap planning
• Fully embrace and foster a culture of diversity, inclusion and belonging
• Interact and collaborate across our NAMER footprint of offices

Qualifications

Basic Qualifications :

• 8+ years of experience in advertising, marketing, media or business development
• 2+ years of direct experience working in a quota carrying sales role
• Experience in building business cases and preparing media ads sales proposals

Preferred Qualifications:

• Proven experience across Higher Education, e-Learning, Professional Associations, and Federal & State Government sectors, with deep subject matter expertise in B2B advertising sales.
• Ability to develop authentic executive-level relationships. Ability to prospect and develop net-new buyers.
• Experience in prioritizing a book of 5-10 customers
• Demonstrates understanding of internet advertising technology and marketing automation.
• Proven track record of organization strengths, robust proactive action planning, sales operational excellence, and leadership behaviors.
• Experience working with senior marketing leaders (VP+).
• Ability to accurately forecast and develop prioritized account plans to reach your book's potential.
• Ability to achieve results by understanding the needs of the customer and connecting a customer's pressures with business and product solutions.
• Ability to story tell with insights and data, applying key learnings to strategic recommendations that address the "so what", leading to next steps and new relationships.

Suggested Skills:

• Paid Media
• Digital marketing
• Prioritization
• Executive influence and relationship building
• Sales