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Area Sales Manager

Develop and implement a comprehensive sales strategy for new customer acquisition in Thailand
Bangkok
Mid-Level
yesterday
Lyreco

Lyreco

A global distributor of workplace products and services, offering office supplies, PPE, and catering solutions to businesses.

Sales Leader

Benefits:

Competitive Salary plus Car Allowance, Fleet card, others

Excellent commission structure

Performance Bonus

Premium Insurance - Managerial Package (Covered for Life, Accident, Health & Dental since the first day of joining)

Annual Leave starts at 10 - 15 days

Provident Fund Plan 2-5%

Outstanding development program that offers ongoing training and development

Clear career pathways to support your growth and development

VLP Program for recognition and reward scheme

Key Responsibilities

Sales Leadership & Strategy

  • Lead, coach, and motivate a team of FSRs (New Business) to achieve monthly and annual sales targets.
  • Develop and execute sales strategies for new customer acquisition across assigned areas.
  • Monitor and analyze market trends, competitor activities, and customer insights to identify growth opportunities.
  • Ensure full coverage and prospecting activities within assigned territories.

Team Management & Development

  • Recruit, train, and onboard new sales team members.
  • Conduct regular performance reviews, coaching sessions, and joint customer visits.
  • Build a high-performance sales culture focused on accountability, resilience, and customer satisfaction.
  • Support career development and succession planning within the team.

Customer Acquisition & Business Development

  • Drive prospecting activities including cold calling, networking, digital outreach, and referrals.
  • Ensure the team delivers compelling sales presentations, proposals, and product demonstrations.
  • Build strong relationships with decision-makers to secure new accounts and long-term contracts.
  • Collaborate with internal departments (Customer Service, Logistics, Merchandising etc.) to deliver seamless onboarding for new clients.

Sales Operations & Reporting

  • Monitor KPIs such as pipeline value, conversion rates, and customer retention.
  • Ensure accurate usage of CRM tools (e.g., Salesforce) for activity tracking and forecasting.
  • Provide regular sales reports and performance updates to the Sales Director.

Qualifications

  • Bachelor's degree in Business, Marketing, or related field.
  • Minimum 5–7 years of experience in B2B sales, with at least 2 years in a managerial role.
  • Strong background in new business development, preferably in office supplies, workplace solutions, or FMCG/industrial products.
  • Proven ability to lead and inspire a sales team toward achieving ambitious targets.
  • Good Command in English
  • Analytical mindset with strong business acumen and data-driven decision-making.
  • Proficient in CRM systems and Microsoft Office tools.
  • Willingness to travel daily within assigned areas.
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Area Sales Manager
Bangkok
Sales
About Lyreco
A global distributor of workplace products and services, offering office supplies, PPE, and catering solutions to businesses.