Appointment Setter/sales Development Representative - Freelance, Remote - Remote Eligible

Appointment Setter/Sales Development Representative- Freelance, Remote

Our client is a fast-growing, U.S.-based digital marketing and technology provider serving licensed cannabis businesses. They help dispensaries and cannabis brands grow through compliant, data-driven outreach and a modern tech stack. The team is lean, results-focused, and values reliability, professionalism, and process adherence.

The client needs a dependable, process-driven SDR to run compliant prospecting and appointment setting using their cannabis-specific database and outreach tools. This role exists to generate qualified meetings for the sales team, maintain clean CRM data in HubSpot, and free up internal bandwidth—especially for the sales director—by taking ownership of prospect list building, outreach, and scheduling. The goal is a reliable, scalable alternative to past vendors who failed to follow the client's processes and tools.

The Impact You'll Make

Prospecting and Lead Generation

• Build and vet targeted prospect lists using the client's cannabis database
• Enrich and organize lead data; create email lists as needed
• Qualify leads based on ICP and compliance requirements

Multi-channel Outreach and Appointment Setting

• Execute cold outreach via calls, texts, and emails to book demos/meetings
• Follow approved messaging, scripts, and compliance guidelines
• Coordinate scheduling and handoffs for demos with the sales team

CRM and Data Management

• Input, update, and maintain accurate records and activities in HubSpot
• Track outreach touchpoints, outcomes, and next steps for all leads
• Keep lists clean, properly segmented, and compliant

Process Adherence and Reliability

• Use the client's designated tools (prospecting database, HubSpot, Gmail, VoIP)
• Meet daily/weekly activity goals and SLAs reliably and consistently
• Communicate progress and blockers clearly via Slack; follow playbooks and SOPs

Optimization and Scale

• Identify ways to streamline workflows; embrace hybrid AI-human processes
• Share field feedback to improve targeting, messaging, and conversion
• Support evolving needs as the role scales

Skills, Knowledge and Expertise

Required:

• 1+ year in an SDR/Appointment Setter role with proven cold outreach and booking results
• Direct experience in the cannabis industry (B2B dispensary/brand outreach or vendors serving cannabis)
• Hands-on CRM experience, ideally HubSpot (contact management, tasks, logging activities)
• Strong professional communication skills (phone, email, text) and fluent English
• Demonstrated reliability and consistency in meeting outreach activity targets and following defined processes
• WFH Set-Up:
• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

Your Superpowers:

• Technical: Prospecting and lead qualification; HubSpot CRM; VoIP dialers (e.g., Aloware, RingCentral, OpenPhone); email list creation; Gmail proficiency; data organization and segmentation
• Compliance-minded: Comfortable operating within cannabis industry regulations and client SOPs
• Communication: Confident, concise, and professional written and verbal communication
• Personal traits: Highly reliable, detail-oriented, proactive, adaptable, and process-driven; strong ownership and follow-through

You should apply if…

• You're an SDR who thrives on consistent outreach, clean data, and hitting booking targets
• You respect compliance and can work effectively within tool and process constraints
• You're organized, dependable, and take pride in representing a brand professionally
• You embrace hybrid AI-human workflows and enjoy improving systems as you go
• You want to help a lean team scale by freeing up sales time and delivering predictable results

What to expect...

Work Setup:

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

Working Hours:

• 40 hours per week
• Monday - Friday: 9:00 am - 6:00 pm (Eastern Time)

Compensation:

• $5 per hour
• No benefits package included