Director, Automotive Sales - Ramp

Director, Automotive Sales - Ramp

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Director, Automotive Sales - Ramp as we look to expand our team and support our growing roster of local and national clients. The Director, Automotive Sales - Ramp will oversee and drive the onboarding and development of new Digital Consultants (DCs) during their first 120 days at the company. This role ensures that new hires transition smoothly into the organization by mastering our sales processes, tools, pipeline management, and closing techniques. The Director, Automotive Sales - Ramp ultimate goal is to "graduate" successful DCs who are prepared to achieve their quotas and contribute meaningfully to the sales team's success. This position focuses on operational readiness rather than subject matter training, which is handled by the Training Manager. The Ramp Manager will concentrate on coaching new DCs on applying their skills in real-world scenarios, specifically around sales pipeline development and deal management. We will prioritize local candidates who can commute to our Wakefield, MA office. However, we are open to considering exceptional candidates who are not local.

A day in the life of a Director, Automotive Sales - Ramp – C-4 Analytics

• Onboarding and Development
• Manage and mentor new DCs during their first 120 days.
• Ensure ramp DCs understand the company's sales approach, systems, and processes.
• Provide hands-on coaching in pipeline development, deal sourcing, and closing techniques.

Pipeline Management and Deal Coaching

• Guide new DCs in building and maintaining a healthy sales pipeline.
• Conduct regular reviews of each ramp DC's pipeline to identify strengths, weaknesses, and opportunities for improvement.
• Collaborate with new DCs on real-world deal scenarios to accelerate learning.

Performance Monitoring

• Define clear performance milestones for ramp DCs and track progress regularly.
• Identify areas of struggle and develop targeted improvement plans.
• Provide feedback and actionable insights to help ramp DCs meet and exceed ramping KPIs.

Collaboration with Training Manager

• Align ramp activities with broader sales training initiatives, ensuring no overlap or gaps in ramp-related education.
• Work with the Training Manager to incorporate foundational training into the ramping process where relevant.

Graduation Process

• Assess ramp DCs' readiness to transition to the next sales tier or assigned team.
• Coordinate with senior/junior sales directors for a seamless handoff of graduated DCs.

Process Improvement

• Continuously refine the ramping process based on performance data and feedback.
• Partner with leadership to ensure alignment between ramping goals and overall sales objectives.

What you'll need to succeed:

• Experience: 5+ years in sales or sales management, with a focus on onboarding or ramping new hires preferred.
• Proven track record of coaching and developing sales professionals to achieve measurable outcomes.
• Skills: Strong coaching and mentoring capabilities with an emphasis on sales techniques and pipeline management. Excellent communication and interpersonal skills to build trust and motivate new hires. Analytical mindset with the ability to assess ramp DC performance data and adjust strategies accordingly.
• Technical: Familiarity with CRM systems (HubSpot preferred) and pipeline management tools. Proficient in sales enablement platforms and tools for data-driven coaching.
• Education: Bachelor's degree in Business, Marketing, or a related field preferred.

Compensation: We offer a competitive compensation commensurate with experience and qualifications. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise. We encourage candidates to discuss their salary expectations during the interview process.

Working at C-4 Analytics

We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers page for more details.

More About C-4 Analytics

C-4 Analytics takes the guesswork out of advertising. We don't over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren't above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.