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The Account Team Unit (ATU) is the organization that owns the customer relationship overall and orchestrates all internal and partner resources to drive customer business outcomes. The ATU covers a certain territory of accounts within an industry. The core account team consists of the Account Executive (AE), the Account Technology Strategist (ATS) and the Customer Success Account Manager (CSAM). The AE and ATS roles report to the Sales Director.
Emerging business needs of the ATU include: